Presentation is everything
Promotional Mix Power!!!
Objective: You are marketing executives for Coca-Cola. You will present your new product, Coke Blak to sales executives at Coca-Cola. It is your job to inform them about the product and to get them excited to sell the new brand using all the components of a promotional mix that we discussed in class. You will have 3 full class days to develop your promotional plan and then you will present to a panel of judges. Good Luck!
1. Advertising
Choose 5 methods of advertising to showcase during your presentation.
Print Media
• Newspaper
• Magazine
• Direct-Mail
• Outdoor
• Transit
Broadcast Media
• Radio Ad
• TV Ad
Online Ad
• Webpage
• Banner Ad
Specialty Media
Each advertising method will be evaluated on the following
• Creativity
• Effectiveness
Remember- you are trying to sell your product. Choose your promotional mix very carefully!
You need to explain your Target Market, demographics and psychographics for your customers you plan to sell your products to.
................
................
In order to avoid copyright disputes, this page is only a partial summary.
To fulfill the demand for quickly locating and searching documents.
It is intelligent file search solution for home and business.
Related searches
- everything is working fine
- why is everything bad happening to me
- everything is or are grammar
- i hope everything is well professional
- hope everything is going well email
- jesus is everything you need
- jesus is my everything scripture
- everything is marketing pdf
- windows 10 everything is too small
- everything is black on my computer
- words to everything is beautiful
- everything is for a reason