MARKETING MIX THEORETICAL ASPECTS - Granthaalayah
MARKETING MIX THEORETICAL ASPECTS ... (2016), marketing is a complex range of marketing mix solution variables used in the company seeking to sell their goods and services. Table 1: Definition of marketing mix Author Definition Goi (2009) Marketing mix is originating from the single P (price) of microeconomic theory (Chong, 2003). McCarthy (1964) offered the “marketing mix”, often referred ... ................
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