Promotional Mix Presentation
Branding Strategies Collage
Marketing
Using magazine ads, find one example of each branding strategy. Paste them on one side of a sheet of construction paper. Label each strategy
o Brand Extension
o Brand Licensing
o Co-Branding
On the other side of the construction paper, you are to present the following:
• Find a brand/product (photo) and CREATE (draw) a brand extension
• Find a brand/product (photo) and CREATE (draw) a licensing opportunity
• Find two brands (photos) to CREATE (draw) a co-branding opportunity
For each strategy you are to be neat and creative in your presentation.
Use markers, colored pencils, crayons. Neat scissor cuts. Use of borders/headers.
Creativity with drawings/descriptions
Rubric:
6 pts - Found accurate example of each strategy (pg 1)
4 pts - Created accurate example of brand extension
4 pts - Created accurate example of licensing opportunity
4 pts - Created accurate example of co-branding opportunity
10 pts - Was neat and creative with presentation
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