Promotional Mix Presentation



Branding Strategies Collage

Marketing

Using magazine ads, find one example of each branding strategy. Paste them on one side of a sheet of construction paper. Label each strategy

o Brand Extension

o Brand Licensing

o Co-Branding

On the other side of the construction paper, you are to present the following:

• Find a brand/product (photo) and CREATE (draw) a brand extension

• Find a brand/product (photo) and CREATE (draw) a licensing opportunity

• Find two brands (photos) to CREATE (draw) a co-branding opportunity

For each strategy you are to be neat and creative in your presentation.

Use markers, colored pencils, crayons. Neat scissor cuts. Use of borders/headers.

Creativity with drawings/descriptions

Rubric:

6 pts - Found accurate example of each strategy (pg 1)

4 pts - Created accurate example of brand extension

4 pts - Created accurate example of licensing opportunity

4 pts - Created accurate example of co-branding opportunity

10 pts - Was neat and creative with presentation

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