Promotional Products Industry Overview

Promotional Products Industry Overview-Part 1

Joe Scott, MAS

Scott & Associates, Inc. PPI Part 1 - 1.5 pts

Tuesday, January 12 10 - 11:30 am

The views and opinions expressed by presenters or others who have provided materials to and for this meeting are not necessarily those of PPAI. PPAI assumes no responsibility for, nor endorses, any of the comments, recommendations or materials that are provided.

Help! My iPhone Fell Into The Toilet!

Presented by: Joseph G. Scott, MAS VP ? Scott & Associates, Inc.

Promotional Products Industry Overview - Part 1

Presented by: Joseph G. Scott, MAS VP ? Scott & Associates, Inc.

Promotional Products Industry History

z 1789 ? Washington's commemorative buttons z 1800's ? Advertising calendars & wood items z Late 1800's ? Birth of the industry z Jasper Freemont Meek

z Imprinted book bags & horse covers

z Henry D. Beach z Thomas D. Murphy & Edward Burke Osborne

z Advertising calendars

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Promotional Products Industry History ? Our Association

z 1904 ? Advertising Manufacturer's Association ? 12 members z 1912 ? Promotional products recognized as media by Advertising

Federation of America z 1914 ? First trade show ? 32 exhibitors z 1920 ? Advertising Specialty Association z 1928 ? 132 members z 1931 - Advertising Specialties Natn'l. Association (mostly mfgs.) z 1953 ? Advertising Specialty Guild (jobbers) z Specialty Advertising Association z Promotional Products Association International z Today ? 7,500+ member companies world-wide

z $ 18.1 Billion in sales

Promotional Products Industry History ? Company Sales Figures

z 1904 ? Advertising Manufacturer's Association ? 12 members z 1912 ? Promotional products recognized as media by Advertising

Federation of America z 1914 ? First trade show ? 32 exhibitors z 1920 ? Advertising Specialty Association z 1928 ? 132 members z 1931 - Advertising Specialties Natn'l. Association (mostly mfgs.) z 1953 ? Advertising Specialty Guild (jobbers) z Specialty Advertising Association z Promotional Products Association International z Today ? 7,500+ member companies world-wide

z $ 18.1 Billion in sales

Top Ten Product Categories for 2008 Make up 77% of Industry Sales

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What's The Difference Between...

z Incentive ? Exchanged for performance z Premium ? Exchanged for a purchase z Award ? Exchanged for performance z Gift ? Given "Just Because" z Give-Away ? "Thank you for being here" z Prize ? Exchanged for contest entry z No Logo? It's not a Promotional Product!

z One item can provide all of these functions

PPAI & Regional Associations

z PPAI ? HQ in Irving, TX z 28 Regional Associations

z PPAI's Regional Affiliate Counsel (RAC) is

made up of 27 Regional Associations z Many Regional Associations hold their own

trade shows and Professional Development events z Consider joining your Regional Association!

Industry Publications/Web Sites

z DailyBoost z PPB ? Promotional Products Business ?

monthly z Promotional Consultant ? Bi-Monthly z Promotional Consultant Today ? Daily e-zine z PPB Newslink ? weekly e-zine z Promotional Products Association

International

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