Marketing Plan Rubrics - MSU Billings



Marketing Plan Rubrics

|Category |100% |90% |80% |70% |60% |

|Objectives |Measurable Achievable|Measurable Achievable|Measurable Achievable|Measurable |Measurable |

| |and Profitable |and Profitable |and Profitable | | |

|Opportunities |Growth and Strategic |Growth |Have seen before |Have seen before |Have seen before |

|Target |Well Segmented |Well Segmented |Simply Segmented |Not Segmented |Not Segmented |

|Dimensions |All Categories |All Categories |Two Categories |One Categories |One Categories |

|Decision Making |Well Defined |Well Defined |Simple |Too Simple |Not thought through |

|Process | | | | | |

|Strategy |Very New |New |Have seen Before |Inconsistent |Wrong |

|Product |New |Interesting |Have seen Before |Not thought through |Inconsistent |

|MEC |Consistent Value |Good Value |OK Value |Inconsistent |No Value |

|Map |Well done |Good |OK |Inconsistent |Poor |

|Place |Objectives consistent|Objectives consistent|Objectives consistent|No Objectives |No objectives and |

| |with strategy and |with strategy and |with strategy | |poor strategy |

| |completely thought |completely thought | | | |

| |through |through | | | |

|Promotion |Objectives consistent|Objectives consistent|Objectives consistent|No Objectives |No objectives and |

| |with strategy and |with strategy and |with strategy | |poor strategy |

| |completely thought |completely thought | | | |

| |through, including |through, | | | |

| |ads from CAS | | | | |

|Price |Objectives consistent|Objectives consistent|Objectives consistent|No Objectives |No objectives and |

| |with strategy and |with strategy and |with strategy | |poor strategy |

| |completely thought |completely thought | | | |

| |through, based on |through, | | | |

| |competition | | | | |

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