Geschlechtsspezifisches Konsumentenverhalten
Trappey, Charles (1996), "A Meta-Analysis of Consumer Choice and Subliminal Advertising," Psychology & Marketing, 13 (5), 517-30. van der Lee, Angela and Bas van den Putte (2001), "Fram Fame to Fortune: A Meta-Analytic Review of Credibility Endorsements in Persuasive Communication," Working Paper. ................
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