Community Outreach: Action Plan

2012-2013 Strategic Plan

Community Outreach: Action Plan

Date Revised: June 13, 2012

Priority

Strategic Priorities, Strategies & Action Items

Who

1 Increase Stakeholder Awareness, and Support of Mission & Activities 1.1 Increase awareness of State Health Department as a Core Service Provider.

Comments on Status: 5-15-12 Do not have my completed one

1.1.1 Develop a solid understanding of community wants and expectations.

Community Outreach

1.1.1.1 Launch a community health survey to define needs. Comments on Status: 4-19: Completed successfully. eor 1.1.1.2 Work with ABZ Research Group to develop survey. Comments on Status: 5-3-2012 Started goal work 5-15 Updated

Susan Tellez Susan Tellez

1.2 Increase visibility of HCHD.

1.2.1 Create targeted messaging to address community needs and expectations that are focused on public, policy makers, influencers and key supporting agencies.

Comments on Status: 3-4-2012: Waiting on staff to completed foundation work eor

Community Outreach

1.2.1.1 Develop messaging for staff.

Susan Tellez

1.2.1.2 Staff speaks as "one voice" re: the essential nature of department services and public health (elevator speech).

Susan Tellez

Start Date, End Date

Target, Measure

% Complete YTD

01/01/12, 12/31/12

01/01/12, 09/30/12

01/01/12, 03/31/12

01/01/12, 03/15/12

01/01/12, 12/31/12

01/01/12, 06/30/12

01/01/12, 03/31/12

01/01/12, 03/31/12

30%, % increase in

awareness

100, # of new patients gained from campaign

1, Health survey

launched

100%, Develop Survey

35%, % increase in

visibility

100%, Targeted messaging created

100%, Messaging developed

100%, Train staff on "elevator speech"

20% 100 %

100 % 50 %

10% 30 %

0 % 0 %

Status -10%

-25%

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2 Enrich and Support Community Partnerships

2.1 Align partnerships with emerging changes in public health issues.

2.1.1 Work with collaborating agency partners to coordinate efforts and resources of all agencies to meet changing needs.

2.1.2 Set up quarterly meetings with partner agencies.

2.2 Leverage communications to activate partners and improve efficiency.

2.2.1 Develop communications to meet various needs.

2.3 Ensure continuing face-to-face interactions. (Community Outreach)

Comments on Status: 3-15: Deferred to Susan

2.3.1 Gain membership in key local business and health service organizations.

Community Outreach Community Outreach

Community Outreach

Director's Office

Community Outreach

01/01/12, 10/01/12

01/01/12, 07/01/12

01/01/12, 09/30/12 01/01/12, 12/31/12

01/01/12, 09/30/12

01/01/12, 12/31/12

01/01/12, 12/31/12

3, New partnerships created and aligned

75%, % of new changes met

4, # of meetings

100, % complete

4, Communications

developed

100%, % complete of

interactions

4, # memberships

gained

2

0 % 0 % 35.50 0 % 35% 0 %

-1 -64.50 -65%

Produced on 6/13/12 P a g e | 2

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