Publicity Campaign Timeline - LACP LLC

[Pages:10]PUBLICITY CAMPAIGN TIMELINE

Project Name: [Project Name]

Target Launch: [Launch Date]

Start Date:

[Start Date]

Milestones:

[Date #1] [Date #2] [Date #3]

[Description] [Description] [Description]

Status Key: Green Yellow Red

No Issues Potential Issues - Escalated Show Stopper - Re-Evaluating

[Tactic] [Description] [Description]

[Owner] [Contact Info]

STATUS

[Tactic] [Description] [Description]

[Owner] [Contact Info]

STATUS

[Tactic] [Description] [Description]

[Owner] [Contact Info]

STATUS

[Tactic] [Description] [Description]

[Owner] [Contact Info]

STATUS

[Tactic] [Description] [Description] [Owner] [Contact Info]

STATUS

[Tactic] [Description] [Description]

[Owner] [Contact Info]

STATUS

[Tactic] [Description] [Description]

[Owner] [Contact Info]

STATUS

[Start Date]

[Date #1]

[Date #2]

[Date #3] [Launch Date]

HOW TO USE THIS TEMPLATE

The purpose of this template is provide a guide for identifying the key tactics supporting a publicity campaign and measuring progress on completing appropriate preparations.

Key milestones are outlined at the top of the document. These milestones should be key accomplishments that should be achieved during the preparatory process.

Enough time should be allowed beyond the target milestone dates to accommodate resolution of unanticipated issues.

It is recommended that this template be completed on a weekly basis and distributed to all key contributors and the client. This way, all participating parties have quick and easy access to the 'big picture' surrounding the campaign.

For weekly reports not falling on a key milestone or launch date, it is recommended to post interim results in the next respective box. This can be subsequently updated in succeeding weeks as the date of the next milestone/launch approaches.

PUBLICITY CAMPAIGN TIMELINE

UPDATED:

1-Feb

Project Name: Target Launch: Start Date:

Milestones:

Widget Product Launch

Status Key:

28-Mar

Green

No Issues

1-Feb

Yellow

Potential Issues - Escalated

Red

Show Stopper - Re-Evaluating

14-Feb Messaging Complete; Budgets Approved

7-Mar Videos Complete; All Communications Materials Approved

21-Mar All Materials Prepared; All Spokespeople Trained

Press Release Product's Launch Release

Ralph Wiggum 8210-4588 STATUS

VNR VNR Tied to Product Release

Troy McClure 8210-8519 STATUS

Presentation Slide Deck for Press Tour

Ralph Wiggum 8210-4588 STATUS

Interviews NY & LA Press Tour Interviews

Selma Bouvier 8864-1982 STATUS

Product Demo Product Demo for Press Tour

Lionel Hutz 214-555-1212

STATUS

Review Units 12 Review Units for Media Use

Lionel Hutz 214-555-1212

STATUS

Web Site Mini Site for Corp. Web Site

Ralph Wiggum 8210-4588 STATUS

1-Feb Getting input. Being drafted.

No Issues Choosing production company.

No Issues Collecting key messages. Choosing template.

No Issues Identifying key contacts in New York, Los Angeles markets.

No Issues Creating potential designs.

No Issues Working with engineering team to build units.

No Issues Meeting with web coordinators.

No Issues

14-Feb

7-Mar

21-Mar

28-Mar

PUBLICITY CAMPAIGN TIMELINE

UPDATED:

7-Feb

Project Name: Target Launch: Start Date:

Milestones:

Widget Product Launch

Status Key:

28-Mar

Green

No Issues

1-Feb

Yellow

Potential Issues - Escalated

Red

Show Stopper - Re-Evaluating

14-Feb Messaging Complete; Budgets Approved

7-Mar Videos Complete; All Communications Materials Approved

21-Mar All Materials Prepared; All Spokespeople Trained

Press Release Product's Launch Release

Ralph Wiggum 8210-4588 STATUS

VNR VNR Tied to Product Release

Troy McClure 8210-8519 STATUS

Presentation Slide Deck for Press Tour

Ralph Wiggum 8210-4588 STATUS

Interviews NY & LA Press Tour Interviews

Selma Bouvier 8864-1982 STATUS

Product Demo Product Demo for Press Tour

Lionel Hutz 214-555-1212

STATUS

Review Units 12 Review Units for Media Use

Lionel Hutz 214-555-1212

STATUS

Web Site Mini Site for Corp. Web Site

Ralph Wiggum 8210-4588 STATUS

1-Feb

14-Feb

Getting input. Working thru

Being drafted. key messages;

coordinating

with present-

ation team.

Completed No Issues

Choosing

Marketing VP

production wants to skip

company.

VNR for

product

launch.

Completed Resolving

Collecting

Working

key messages. with Wiggum

Choosing

on messages.

template.

Completed No Issues

Identifying key ID'ed 8 LA

contacts in contacts &

New York, 11 in NYC.

Los Angeles Now pitching.

markets.

Completed No Issues

Creating

PR now

potential

reviewing

designs.

potential

designs.

Completed

Working with engineering team to build units.

No Issues

Budget issue: May cost $15K more than anticipated.

Completed

Meeting with web coordinators.

Resolving

Drafting page template. Working with PR on content.

Completed No Issues

7-Mar

21-Mar

28-Mar

PUBLICITY CAMPAIGN TIMELINE

UPDATED:

14-Feb

Project Name: Target Launch: Start Date:

Milestones:

Widget Product Launch

Status Key:

28-Mar

Green

No Issues

1-Feb

Yellow

Potential Issues - Escalated

Red

Show Stopper - Re-Evaluating

14-Feb Messaging Complete; Budgets Approved; Interviews Locked

7-Mar Videos Complete; All Communications Materials Approved

21-Mar All Materials Prepared; All Spokespeople Trained

Press Release Product's Launch Release

Ralph Wiggum 8210-4588 STATUS

VNR VNR Tied to Product Release

Troy McClure 8210-8519 STATUS

Presentation Slide Deck for Press Tour

Ralph Wiggum 8210-4588 STATUS

Interviews NY & LA Press Tour Interviews

Selma Bouvier 8864-1982 STATUS

Product Demo Product Demo for Press Tour

Lionel Hutz 214-555-1212

STATUS

Review Units 12 Review Units for Media Use

Lionel Hutz 214-555-1212

STATUS

Web Site Mini Site for Corp. Web Site

Ralph Wiggum 8210-4588 STATUS

1-Feb

14-Feb

Getting input. Messaging

Being drafted. complete.

Completed

Choosing production company.

Completed

Resolved issue; budget approved.

Completed Completed

Collecting

Messaging

key messages. complete.

Choosing

template.

Completed Completed

Identifying key Only 3 of

contacts in target 10

New York, interviews

Los Angeles secured.

markets.

Completed Resolving

Creating

Design &

potential

budget

designs.

approved by

PR. Building

demo.

Completed Completed

Working with Gained extra

engineering budget $$$.

team to build Units being

units.

built by

Engineering.

Completed Completed

Meeting with Key messages

web

ID'ed. PR is

coordinators. drafting

content.

Completed Completed

7-Mar

21-Mar

28-Mar

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