Chapter 9—Product Concepts

The introduction of Tide Simple Pleasures, a laundry detergent inspired by the natural essences of vanilla and lavender, is an example of a: a. product modification b. brand mix extension c. product diversification d. brand repositioning e. demographic modification ANS: A. A product modification changes one of more of a product’s characteristics--in this example, its smell. PTS: 1 REF: 134 ... ................
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