University of Nottingham

In contrast Go-girl and Diabolo Loco aimed to capture majority of the female consumers who mainly concern with flavors and tastes of the energy drinks. Go-girl and Diabolo Loco have instead introduced the variety of flavors such as ‘blueberry lemonade’, ‘dragon fruit plum’, ‘peach tea’ and ‘lemon drop’ etc (GoGirl, 2011). ................
................