NUTRITION THAT PERFORMS

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N U T R I T I O N T H AT P E R F O R M STM

MUA.NSPU.RFFOAACUCTDUILLYRIETDIEATS

NUTRITION THAT PERFORMSTM

Our goal is to give your dog the nutrition to be his absolute best, helping him to be energetic and resilient, and maintaining an ideal body condition, healthy skin and a stunning coat.

Why Does It Perform?

Our highly digestible dry formulas promote nutrient bioavailability PLUS:

1# 1# P:F

We are the first dry dog food brand to use, and be founded on the

idea of, real meat as the #1 ingredient, to help promote total

body health

Every high-quality ingredient is carefully chosen for a specific

purpose

P:F

Optimal protein to fat ratios tailored to each dry formula, help dogs maintain their ideal body condition

How Do We Know It Works?

Year after year, exceptional dogs are fueled by our food:

1P:F P:F 8 out of the last 8 Westminster Best in Show Champions were fueled by Purina? Pro Plan?*

93 out of the top 100 AKC All Breed

Champions are fueled by Purina? Pro Plan?**

We are chosen by more top sporting

dogs than any other brand

#1

Incredible Dog Challenge Champions are fueled by Purina? Pro Plan?

TM

Hundreds of Purina? Pro Plan? Rally to Rescue? organizations

nationwide fuel their pets with Purina? Pro Plan?

* 2007-2014 ** AKC Top DogsSM All Breed Competition through December 31, 2013. Based on National World, Regional and Species Championship Winners during the 12 month period ending April 15, 2014

DISCOVER THE PLATFORM FOR YOUR DOG'S NEEDS:

Because being the best he can be means something different for every dog, our wide range of dry and wet foods, snacks and supplement bars can be found in five specialized platforms. Each one contains products formulated for a dog's taste preferences, age, dietary considerations or activity/lifestyle.

Discover your complete plan at

PG 5 PG 15 PG 19 PG 25 PG 31

SAVOR?

Outstanding Nutrition and Taste for Everyday Excellence

BRIGHT MINDTM

Promotes alertness and mental sharpness in dogs 7+

NATURAL

Plus Essential Vitamins and Minerals

Carefully chosen ingredients for outstanding nutrition

FOCUS

Specialized Nutrition for Unique Needs

SPORT?

Fine-Tuned Nutrition to Promote Strength and Endurance

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SAVOR?

On the journey towards greatness, your dog deserves to have it all. Purina? Pro Plan? is dedicated to helping owners and their dogs realize their potential through high-quality, great-tasting nutrition ? giving dogs the chance to be, and feel, exceptional.

? R eal chicken, beef, lamb or salmon is the #1 ingredient in all dry formulas.

? H igh-quality ingredients for outstanding nutrition combined with a taste dogs love.

? Available in a variety of dry and wet foods, plus snacks, to satisfy unique taste preferences.

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SAVOR? Outstanding Nutrition and Taste for Everyday Excellence

Our Shredded Blend Formulas are made with real poultry, meat or fish as the

#1 ingredient, in a savory combination of hard kibble and tender, shredded pieces.

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