Generic Strategy: Types of Competitive Advantage

Objective: 3.4: Understand how segmentation and strategic targeting are carried out. 73) In the RENTAL CAR MINI CASE, segmenting consumers on the basis of their purpose for travel is an example of a _____ segmentation basis. A) cognition-based, consumption-specific. B) cognition-based, consumer-rooted. C) fact-based, consumption-specific ................
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