Chapter 9—Product Concepts
79. Maureen purchased a package of Bounce fabric sheets with Febreeze citrus scent. Since both brands were prominently listed on the package, this would be an example of: a. equity branding b. cobranding c. conjunctive branding d. private branding e. complementary branding ANS: B. Using two or more brand names in conjunction is cobranding. ................
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