Branding and Visual Identity Guidelines - World Bank

Branding and

Visual Identity

Guidelines

FEBRUARY 2016

ABOUT THE WORLD BANK GROUP

Th World B nk Group (WBG) compris s fiv lob l institutions workin with sin l str t of chi vin th twin o ls of ndin xtr m pov rt b 2030 nd boostin sh r d prosp rit :

IBRD | The International Bank for Reconstruction and Development is the original World Bank institution, providing loans and other assistance primarily to middle-income countries.

IDA | The International Development Association is the part of the World Bank that helps the world's poorest countries, providing concessional loans, grants, and guarantees for programs that boost economic growth, reduce inequality, and improve people's living conditions

To th r, IBRD nd IDA m k up th World B nk.

IFC | International Finance Corporation is the largest global development institution focused exclusively on the private sector, helping developing countries achieve sustainable growth by financing investment, mobilizing capital in international financial markets, and providing advisory services to businesses and governments.

MIGA | The Multilateral Investment Guarantee Agency promotes foreign direct investment into developing countries. offering political risk insurance (guarantees) to investors and lenders.

ICSID | The International Centre for Settlement of Investment Disputes provides international facilities for conciliation and arbitration of investment disputes.

WORLD BAWNKORGLRDOBUAPN| KBRGARNODUIPNG| VAINSDUAVLISIDUEANLTIDITEYNGTUITIYDEGUIDELINES

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ABOUT THIS GUIDE

How to Us This Guid

The following pages provide an overview of the WBG visual identity system, applicable to both print and online uses. Use it as your tool to determine what to do and not to do as you present WBG material internally or externally. No logos or brand identities that carry the name of the WBG or its member institutions may be created without adhering to the system outlined in this guide.

WORLD BANK GROUP | BRANDING AND VISUAL IDENTITY GUIDELINES

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TABLE OF CONTENTS

1.0 DEFINING THE BRAND Und rst ndin th World B nk Group

2.0 VISUAL IDENTITY Lo os, T po r ph & Color Lo os Ov rvi w Distinction of World B nk Group & World B nk Lo os About th WBG Lo o About th WBG Glob Th WBG Lo o Th WBG Lo o: Ov rvi w & Cl r Zon Th WBG Lo o: V rsions Corpor t Colors Ov rvi w Corpor t Colors S cond r Colors WBG Fonts Ov rvi w Prim r Font S cond r Font

3.0 PARTNERED BRANDS & LOGO VARIATIONS Appro ch & Rul s Lo o Hi r rch WBG Institution S ls M mb r Institution Br nds Multipl Entiti s Lo o Lockups Sp ci l C s s

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4.0 PARTNERSHIPS AND

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PRODUCTS BRANDING

30

How th S st m Works

30

Th P rtn rships/Products Br ndin S st m 31

Ex cution Ex mpl s: C t or 1

34

8

C or 2 P rtn rships

37

8

Ex cution Ex mpl s: C t or 2

38

9

C t or 3 Products

40

Ex cution Ex mpl s: C t or 3

41

10

11

12

13

5.0 USAGE EXAMPLES

43

14

Pr s nt tion

43

15

B ckdrops

44

16

St ndin B nn rs

45

17

Busin ss C rds

46

18

E-Si n tur

48

19

F ct Sh ts

52

20

Corpor t Pow rpoint

53

21

Corpor t St tion r

52

E-N wsl tt rs nd E-Vit s

53

W bsit s

54

Soci l M di

57

Sp ci l Initi tiv s

58

22

Fl s nd Gift It ms

59

22

Lo o Us Viol tions

61

23

24

25

26

6.0 PUBLICATIONS

62

27

Guid lin s

62

Lo o Pl c m nt

63

Lo o Color Options

67

Minimum Lo o Si

68

WORLD BANK GROUP | BRANDING AND VISUAL IDENTITY GUIDELINES

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