How Big Is The Promotional Products Industry? What Is PPAI ...
2017 Promotional Products Fact Sheet
3125 Skyway Circle North, Irving, Texas 75038
888-I-AM-PPAI (426-7724)
How Big Is The Promotional Products Industry?
More than $20.81 billion, according to the 2015 PPAI Sales Volume Study. This annual study is sponsored by PPAI and conducted by researchers at Relevant Insights.
Industry Sales Volume In Billions
20.8 14.9 17.9 16.6 15.6 16.3 17.3 18.0 18.8 19.4 18.1 15.6 16.6 17.7 18.5 19.8 20.0 13.2 11.9
9.5 8.0 0
94 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Source: PPAI 2015 Sales Volume Study
What Is A Promotional Product?
Items used to promote a product, service or company program including advertising specialties, premiums, incentives, business gifts, awards, prizes, commemoratives and other imprinted or decorated items.
Top Ten Buyers
Education Financial Healthcare Not-For-Profit Construction
Government Trade & Professional Associations Real Estate Automotive Professionals: Doctors, Lawyers, CPAs, etc.
Source: PPAI 2008 Buyer Marketplace Study
Top Ten Uses
Brand Recognition Brand/Product Awareness Corporate Identity Public Relations & Goodwill Customer Retention & Appreciation Generate Sales & Referrals
Employee Communications & Recognition New Product Introduction Motivate Behaviors & Incentive Programs New Customer Acquisition
Source: PPAI 2014 Buyer Behavior Study
DID YOU KNOW?
The promotional products industry consists of 37,661 companies and 510,032 industry jobs.
Source: PPAI 2016-17 Little Black Book
What Is PPAI?
Promotional Products Association International is the only international not-for-
PPAI 2015 Annual Distributor S profit trade association for the promotional products industry. The Association
offers education, technology, tradeshows, business products and services, and
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Relevant Insights LLC, an independent market research, on behalf of PPAI. Methodology and detailed find
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INDUSTRY TOTAL
23,021
$20,808,170,722
+3.82%
How Is The Industry Structured?
products industry's
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201S5ASLAELSEBSYBPY RPORDOUDCUCT TCCAATTEEGGOORRYY
Food Gifts 1.55%
Automotive Accessories
1.70%
Personal/PocketPurse Products
1.14%
Buttons/ Badges/ Ribbons 1.54%
Clocks & Watches 0.93%
Gift Cards 0.57%
Other 2.70%
Magnets Stickers & Decals 1.80%
1.82%
Health & Safety Products 1.98% Games 2.03%
Sporting Goods/Leisure/ Travel Accessories 2.28%
Housewares/Tools 2.31%
Textiles 2.63%
Electronic Devices & Accessories 3.05%
Wearables 32.04%
Calendars 3.72%
Recognition Awards/ Trophies 4.12%
Computer Products
4.17%
WEIGHT FOR 2015 44.48% for companies with $2.5
million or more in sales and 55.52% for companies with less
than $2.5 million in sales
Desk/Office/Business Accessories 5.04%
Drinkware 7.54%
Source: PPAI 2015 Sales Volume Study
Writing Instruments
7.67%
Bags 7.67%
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2017 Promotional Products Fact Sheet
3125 Skyway Circle North, Irving, Texas 75038
888-I-AM-PPAI (426-7724)
Nearly TOP
POSITIVE IMPACT2
7in 10 brands consider promotional products mostly or always effective in achieving marketing goals
REACH1
RECALL1
89%of consumers have received a promotional product in the last six months
REACTION1
79% researched the brand
83% more likely to do business with the brand
Who Recalls What Best?
Millennials best recalled social media.
Generation Xers best recalled directional calls
to action, or statements with definitive instructions.
Baby Boomers best recalled points of reference
such as website domains or contact information.
9 in 10 recall the
branding
8 in 10 recall the
messaging
7 in 10 recall the
call to action
**A COMPANY'S:
Name Logo Slogan Tagline Website Social Media Contact Directional Hashtag
BRANDING MESSAGING
CALL TO ACTION
REASONS1
3reasons
people keep promotional products:
Fun Functional
Trendy
RESONANCE1
POWER OF PROMOTIONAL PRODUCTS1
82%
had a more favorable impression
of the brand
REPEATED EXPOSURE1
81%
keep promotional products
for more than a year
41% 18% 22% 19%
11+ Years 6-10 Years 1-5 Years ................
................
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