New Board Delivers Future of Real Estate Today



New Board Delivers Future of Real Estate Today

Memphis, TN., August 12, 2010

Mid-South MLS, affiliated with the Mid-South Real Estate Board () and supported by Discover MLS Software Solutions, today announced the highly anticipated release of Mid-South MLS, a new independent multiple listing service for Memphis and the tri-state area. Mid-South MLS, a Web enabled product suite for agents, features the most cutting edge technology available on the market. Key features of the new release include the industry's first and only open-source MLS solution, seamless multi-tasking, active search results, guaranteed 99.9% uptime and a patented, performance boosting cache technology unsurpassed in the industry.

As a result real estate professionals can now maintain a greater level of control, flexibility and independence while building their own business and serving the needs of clients. Mid-South MLS has been designed with the agent in mind. By combining the latest web and mobile technologies, productivity is increased without a steep learning curve. The system is designed to be simple, robust and yet powerful, states Larry Mayall, one of founding members of the Mid-South Real Estate Board.

"Mid-South MLS gives real estate professionals an information age advantage by offering a seamless integration with the technology they use most". According to Mayall, Discover MLS Software Solutions was a natural choice given their growing reputation as a leader in the industry. "The Mid-South Real Estate Board is committed to investing in the future success of our agents even while others are cutting back on technology expenditures. During tough economic times it's more important than ever to provide the tools agents and clients need to conduct business. Our top-ranked platform places the future of real estate listings into the hands of agents in an easy to use platform.”

"Mid-South MLS is the next step in the evolution of real estate," states Mayall. "Why endure outdated technology, high fees and extensive outages when there are viable alternatives? The real estate industry has been dominated by big business and good old boys that control the terms and profits created by those doing all the work. Today's savvy real estate professionals realize they are the ones creating value and should share in the rewards. Our platform allows independent agents the freedom to reap the benefit of all their hard work without having to play the "insiders game".

In fact, that is one reason over twenty brokers have joined together to form the Mid-South Real Estate Board. "There is a real need for viable alternatives to the status quo. The system simply isn't working for the average agent who is working harder than ever to barely survive. The future of real estate is open access...not closed control. The Internet is very democratic; buyers and sellers don't care about turf...they simply want service and results. Like it or not, the era of split commission, proprietary MLS systems and exorbitant fees are gone forever" states Mayall. Mid-South MLS is not affiliated with the National Association of Realtors; instead, it will be overseen by a dedicated team of over 20 brokers in the newly formed, non-profit, membership owned Mid-South Real Estate Board.

The new MLS will be strategically aligned with major Internet property marketing sites.

About Mid-South MLS

Mid-South MLS, headquartered in Memphis, Tennessee, was created to meet the needs of independent agents throughout the greater Memphis and tri-state area. Mid-South MLS is designed to meet the needs of independent agents and other real estate professionals in listing, locating and remaining up to date on the most recent developments in the local and national real estate market. For more information, please visit .

About First National Realty

First National Realty has rapidly grown into one of the leading agencies in the Memphis market with two locations and plans to open three more in the immediate metro area. Each office supports up to 300 agents with state-of-the-art technology, web presence, training and a full suite of services second to none.

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Contact Information

Evelyn H. Wall

901.213.6732

evelyn@

The information contained in this press release includes forward-looking statements. Forward-looking statements include declarations concerning plans, objectives, goals, strategies, future events and/or performance, and underlying assumptions and other statements which are other than statements of historical facts. Forward-looking statements usually contain the words "estimate", "anticipate," "believe," "expect" and other similar expressions that involve risks and uncertainties. These risks and uncertainties include, but are not limited to, the Company's status as a start-up enterprise with uncertain profitability, its need for significant capital, limited facilities, competition, uncertainty as to market acceptance of its services, and the protection of its intellectual property. The Company's actual results could differ materially from those expressed or implied in any forward-looking statements.

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