2020 MEDIA KIT - Southern Living

2020 MEDIA KIT

Our mission is to bring enjoyment, fulfillment, and inspiration to our readers by celebrating the best of the Southern lifestyle. We inspire creativity in their homes, their kitchens, their gardens, and their personal style. We are relentless champions of our region, we celebrate a diverse and welcoming South, and we set the standard for excellence in Southern content regardless of platform or medium.

MISSION STATEMENT

EDITORIAL

Southern Living celebrates the essence of life in the South, covering the best in Southern food, home, travel, and style.

FOOD

32%

EDITORIAL MIX PRINT

TRAVEL & C U LT U R E

20%

BUSINESS & FINANCE

4%

BEAUTY & STYLE

3%

Source: 2018 MediaRadar Inc.

PETS, FA M I LY, &OTHER

19%

HOME & GARDEN

22%

2020 EDITORIAL CALENDAR PRINT

ISSUE CLOSE

ON SALE

J A N U A R Y/ F E B R U A R Y Warm Weather Getaways

MARCH The Home Issue

APRIL South's Best**

M AY Mothers and Daughters

JUNE Live Outside! Porches, Patios, and Gardens

J U LY Hidden Escapes

AUGUST The Idea House Issue

SEPTEMBER The New Faces of Southern Food

OCTOBER The Fall Beauty Issue

NOVEMBER 50 Reasons to be Thankful

DECEMBER Holidays at Home**

**Double Issue

11/25/19 1/2/20 1/27/20 2/24/20 3/23/20 4/27/20 5/26/20 6/29/20 7/27/20 8/24/20 9/29/20

1/17/20 2/21/20 3/20/20 4/17/20 5/22/20 6/19/20 7/17/20 8/21/20 9/18/20 10/23/20 11/20/20

All editorial content and programs subject to change.

FOOD

36%

EDITORIAL MIX DIGITAL

NEWS

13%

TRAVEL & C U LT U R E

19%

*Food includes Holiday Recipes

WEDDINGS, HOLIDAYS & OCCASIONS

5%

HOME & GARDEN

14%

Source: Google Analytics Sessions 4/1/2018?3/31/19

OTHER

4%

BEAUTY & STYLE

9%

2020 EDITORIAL CALENDAR DIGITAL

JANUARY

? Super Bowl ? Winter Escapes

FEBRUARY

? Reasons to Love Our Pets ? Mardi Gras

MARCH

? South's Best Awards ? Spring Cleaning

APRIL

? Easter Recipes for a Crowd ? Weddings

MAY

? Mother's Day ? Weeknight Grilling

JUNE

? Father's Day ? House Plans

JULY

? Summer Salads ? The Best Outdoor Spaces

AUGUST

? Fall Curb Appeal ? Kid-Friendly Recipes

SEPTEMBER

? Girlfriend Getaways ? Super Sandwiches

OCTOBER

? Halloween Party Menu ? Beauty Awards

NOVEMBER

? Thanksgiving ? Winter Gardening Checklist

DECEMBER

? Christmas Recipes for a Crowd ? Christmas Hostess Survival Guide

All editorial content and programs subject to change.

AUDIENCE

Source: 2018 comScore Multi-Platform//GfK MRI Media + Fusion (12-18/S18)

Southern Living reaches more than 23.6 million people each month-- connecting consumers to the region's rich culture through a variety of platforms.

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