East Tennessee State University



Program Plan Outline

Title of project: Blood Safety for all

Author(s) Ijeoma Erondu

Problem/Need statement

• Blood Safety for all has teamed with American Red Cross organization to bring awareness to the needs of blood donations in underrepresented groups. There are many rare blood disorders, and reasons why one may need blood. By not having a fair representation of blood donation from all races and ethnic backgrounds may lead to not having compatible matching blood.

Goal(s)

• To increase blood donation in minority population (Women, Blacks and Hispanics).

• Educate minorities on the importance of blood donation.

• Assist donors who were deferred for minor health issue and teach healthy practices.

Objectives (for each goal)

• Increase blood donation among the target groups within 12 months of attending the seminars.

• Recruit participants that were deferred from blood drive to engage in 75% attendance of the seminars.  

• After 6 months of attending the seminar participants will know the importance of donations in their community.

Sponsoring agency/Contact person:

• American Red Cross Organization/ Ijeoma Erondu

Primary target audience(s)

The primary audiences are minorities and women.

• Demographics, middle to low income family, among the top non participating in any type of the blood donation. Blacks and Hispanics heritage. Individual annual income ranging from mid to low income of Northern Virginia.

• Behavioral changes: lack of eagerness to participate in these program due to lack of trust for community leaders and not knowing the benefits. Also, lifestyle practices disqualify women from joining due to low hemoglobin levels. 

• Culture: mainly minorities from diverse ethical background, some may  speak more than one language besides english. Lifestyle many don't participate in regular physical and only go to the doctor when necessary.

• Physical attributes: community members between the ages of 17 - 65 years appear to have equal portional of males and females. 

• Physiological: attribute of my target audience that seem to be hesitate on taking actions towards healthy lifestyle.  

Primary target key strategies (list for each audience)

• Audience: Minorities and Women in Northern Virginia Community

• Action: Set up blood donation sites, informational seminars, and counseling services

• Barriers: Mistrust of healthcare professional, fears of healthcare processes, and resources needed to attend the course, cultural or religious understanding.

• Benefits: preventative care, increase blood donations in the community, sufficient amount of blood available.

• Credentials: Representatives from American Red Cross will set up donor sites, seminars will be taught by licensed healthcare professionals.

• Channel: educational seminars at Fairfax hospital, Postcard sent out to individuals that attempted donate and were deferred to recruit, Social Media Outlets (Twitter, Facebook, & LinkedIn) as a form of outreaching.

Secondary target audience(s)

• The secondary audience will be healthcare professionals that will work with American Red Cross in recruiting blood donors. Healthcare professionals will outreach to individuals that were defer for health issues that can be resolved. Policy maker, that determine eligibility for donation and funding programs recruit donors.

Secondary target key strategies

Audience: Representatives from American Red cross, Care facility support teams, Family members, Healthcare Providers, local health departments and policy decision makers.

• Action (Message): Define the importance of Blood donation, provide blood donation sites, teach general healthy lifestyle practices and work with state official on new legist ration blood donations in minority communities.

• Barriers: Limited financial support needed for seminars, staffing and advertising

• Benefits: Bring awareness of the importance of blood donation among minorities, assist implementing program that recruits blood donation among disparities groups.

• Credentials: Virginia state license nurses, physician assistants, and physicians. American Red Cross representative’s certifications include: Red Cross First Aid, CPR (cardiopulmonary resuscitation) and AED certificates.

• Channel: Audience will be reach through emails, conference calls, and online forums and staff meetings.

Pretest strategy

• Pretesting includes pre-test to determine prior knowledge through in class questionnaires.

• Theoretical foundation: Social Cognitive Theory (SCT). Attention to the issue, retention remembering importance, reproducing the behavior which is to participate in donating blood routinely and  motivation will come when changes are produced

Management chart:

|Tasks |Responsible persons |Timeframe |

|Blood Safety for all funding request |Ijeoma, |1 year prior to implementation |

| |Grant committee | |

|Create a list of deferred participants |Ijeoma, |3 months prior to implementation |

| |Volunteers | |

| |ARC staff | |

|Recruit healthcare professionals for |Volunteers |6 months prior to implementation |

|educational seminars | | |

|Advertisement and Incentives outreaching |ARC staff, Ijeoma, |4 months prior to implementation |

| |Volunteers | |

|Schedule |ARC staff, and Healthcare professionals |5 months prior to implementation |

|Educational Seminars | | |

|Education Seminars and blood donation sites|ARC staff, and Healthcare professionals |Period of 6 months into the program |

|Training (Staff) |ARC staff |Quarterly training equivalent 3X a year |

|Program Evaluation |ARC staff, and Healthcare professionals |6X a year/ every 2 months |

Budget (Operations):

• Personnel (part time):

o Nurse - $5,000.00

o Physicians- $10,000.00

o Volunteers - $2,000.00

o Total for Personnel = 17,000.00

• Advertisement:

o Postcard = $3,000.00

o Facebook Ads (localized) = $ 5,000.00

o LinkedIn Ads = $4,500.00

o Twitter = $3,000.00

o Total estimated cost for Advertisement = $ 15, 5000.00

• Administrative Fees

o Paper, pens, ink, pamphlets, etc. $4,000.00

o Copying/Faxing 4,000.00

o Equipment maintenance 2,500.000

o Total cost for Administrative: $ 10, 500.00

• Miscellaneous Fees:

o Transportation vouchers for participants: $5,000.00

o Office Space: $5,000.00

o Refreshments: $3,000.00

o Cleaning Services: $2,000.00

o Total Cost for Miscellaneous Fees: 15,000.00

• Total Program Estimated Cost: $ 58,000.00

Funds requested are a rough estimate need to fully implement all the services provide to staff and participants. The fees allocated to personnel are not paid at an hourly rate for each staff member but is a bonus check for agreeing to volunteer their services for the cause. Volunteer’s funds are mainly use for seminar activity and site donation incentives. Advertisement Funds are needed to outreach and create appealing advertisement to the participants. Administrative fees are a part of the overall administrative funds needed to copy, print and equipment up keeping. Miscellaneous fees tie into items that are need to fine tune the program to assist participant in attending the seminars.

Issues of concern/potential problems:

• Recruiting sufficient healthcare professionals

• Ensuring office space at the hospital for at least six months

• Funding available for all anticipated services

• Appropriate clearances needed blood drive to take place at the facility

Evaluation strategies

• Generating a list used to determine participants that have minor health issue can be resolve and eligible to donate. Recruiting these individuals and teaching corrective action to become eligible to donate. Evaluating will come from their ability to donate after attending the seminar. /

• A posttest will be administered to determined knowledge participants acquired from the seminars.

• Outcome: Increase blood donation in minority community in Northern Virginia total participants in blood drive evaluated by the total minority and women participants without any deferments.

• Impact: Overall blood drives within the Northern Virginia community will see an increase in participation from minorities and women.

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