Chapter 1—An Overview of Marketing

a. simply a financial exchange b. deleterious to customer relationship management c. the opportunity to collect vast amounts of data about the customer d. the creation of customer-organization multiplicity e. the closing of a channel ANS: C PTS: 1 REF: 298 OBJ: 19-4 TYPE: Comp. TOP: AACSB Reflective Thinking| TB&E Model Customer. 33. ................
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