Chapter 1—An Overview of Marketing

a. name, address, and phone number b. information about the customer's relationship with other customers c. past purchase history d. information about the customer's relationship with the organization e. average amount spent on purchases ANS: B PTS: 1 REF: 298 OBJ: 19-4 TYPE: Comp. TOP: AACSB Reflective Thinking| TB&E Model Customer. 34. ................
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