Choice Based Is It Time Replace the Annual Fund Something ...

Choice-Based Giving: Is It Time to Replace the Annual Fund with Something Better?

Craig Arteaga-Johnson

Director of Annual Giving, Pomona College S.T.A.F.F. Conference | July 2012

What's the big idea? "The Annual Fund, as we know it, won't be around much longer."

Craig Arteaga-Johnson, STAFF Conference Presentation, "Choice-Based Giving: Is It Time to Replace the Annual Fund with Something Better?"

We'll cover three smaller ideas that are building blocks for the big idea.

1. The Annual Fund is a mature product, heading into decline.

2. The "social" revolution is shifting individuals' affinity away from institutions and making our business model obsolete.

3. Choice-Based Giving is our future.

Craig Arteaga-Johnson, STAFF Conference Presentation, "Choice-Based Giving: Is It Time to Replace the Annual Fund with Something Better?"

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The Annual Fund is a mature product, heading into decline.

Craig Arteaga-Johnson, STAFF Conference Presentation, "Choice-Based Giving: Is It Time to Replace the Annual Fund with Something Better?"

What is a "mature product"?

From Wikipedia:

"A market is mature when it has reached a state of equilibrium. A market is considered to be in a state of equilibrium when there is an absence of significant growth, or a lack of innovation."

Image:

Craig Arteaga-Johnson, STAFF Conference Presentation, "Choice-Based Giving: Is It Time to Replace the Annual Fund with Something Better?"

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