SKILLS AND TOOLS .com



I’m currently seeking a career full-time position where I can use and expand on one or all of my strengths in social media management/advertising, paid/organic search optimization, email marketing, digital media buying, content marketing and web project management.Online Marketing Subject Matter Expert for Startups | August 2013 - PresentDinify – Social dining product – Designed content, online marketing and business development strategyBluebot – Interactive creative agency – Designed integrated digital strategies and developed businessOnline Marketing & Advertising Process Manager | Jan 2013 - Jul 2013TESCO, THE U.K.’S LARGEST GROCERY RETAILER.Generated 18.5K new customers and ?32M ($53.8M) in sales by implementing the year’s calendar into Paid Search ads, from concept to execution, and was directly responsible for a yearly ad budget of ?2.4M ($3.75M)Managed all paid search for U.K. groceries, wine & clothing (F&F Clothing Brand) businesses, including PPC, CPM and remarketing/retargeting campaignsGained expertise with Kenshoo, Adwords Editor, Analytics and massive PPC account setup and managementAwarded for improving analytics reporting with visualizations to improve manager’s decision making abilityReported consistent growth, solutions for challenges and innovations to divisions’ global stakeholdersSupervised a team of 3 & Interacted with creative departmentOnline Marketing & Technology Consultant | Mar 2012 - Jan 2013BREAKBOUNCE, AN ‘ACTIVE LIFESTYLE’ MEN’S FASHION BRAND. Established operating processes, goals, milestones and tracking systems for social media presence and content generationConceptualized entire initial website using flow-chart diagrams and successfully implemented development, interfacing with a creative agency and a web development firmDesigned a category based content strategy and templates for social media to streamline content creationLaunched , including Social Media, Online PR, Organic & Paid Search and Web Analytics as a single fully integrated systemVetted, managed vendors for Web Development, Social Media Management, PPC, and online PRSenior Online Marketing Analyst | May 2010 - Nov 2011ADITI TECHNOLOGIES, AN IT SOFTWARE FIRM. Participated in visual identity & positioning overhaul, and personally developed identity guides, style guides, content and other collateral to fit needs of a geographically distributed sales team: scalability and simplicityDesigned 10+ case study categories, a universal template, and implemented 30+ case studiesConceptualized trackable URLs and QR codes inside of printed materials and PDFs to utilize web analytics that enabled better sales lead attributionGained experience on Pardot and Sharepoint by driving new media lead generation campaignsDefined re-launch plan for and successfully implemented it with a team of skilled developers inside the company and successfully deployed our site on schedule and under budgetDefined on-page and off-page SEO strategy, and personally ensured implementation complianceLiaised with technical and marketing teams to generate written, visual and rich media content Online Marketing & Sales Analyst | Oct 2009 to Apr 2010POSITION2, A DIGITAL & INTERACTIVE MARKETING AGENCY. Managed CRM system, presales documents, targeting, messaging & contentWorked with managers & delivery teams to identify new segmentsSold new media servicesPlanned, purchased, executed and optimized display and performance marketing campaigns using Email List Rentals, Affiliate Network and Ad Network Activations and Targeted Media BuysEnvisioned, designed and implemented CPM, CPC, CPL and CPA campaigns to achieve impression, engagement, acquisition and installation targetsConducted a/b and multivariate tests and created bespoke reports for clients and managers utilizing web analytics systems informationExecuted social media marketing strategies manually, tracked progress and compiled reportsDrove marketing leads into the sales pipeline via Facebook, Twitter and Internet ForumsSKILLS AND TOOLSEXPERT: GOOGLE: Analytics, Webmaster Tools, AdWordsFACEBOOK Power EditorKENSHOO EditorSUGAR CRMPardotMICROSOFT Excel, PowerPoint, Word, PublisherFUNCTIONAL: Hootsuite, HubspotCSS, HTML, ADOBE Photoshop, GIMP340042513335COREL Draw, Inkscape, QUARK XpressIFTTTSPSS, JavaScript, HTML5, SQLEDUCATIONBachelors of Science in Business AdministrationEXCELSIOR COLLEGE | Albany, NY | Feb 2009FUNSocial Media AdministrationGuitar & DrumsElectronic Music Production Science Fiction BooksActing & VoiceoversGraphic DesignInternational AuthorizationsUS CitizenAuthorized to work in India ................
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