NielseN Retail MeasuReMeNt Data foR systeMs iNtegRatoRs
varying product growth potentials [14]. Corstjens and Doyle'smodel was a major step towards a managerially useful space allocation model. However, their approach had a few drawbacks and areas ofconcern. First, the multiplicative model predicts zero sales for a given category, ifthe space ofany ofthe stores'other categories is set to zero. ................
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