Monetization Final (1) - Roblox Blog

Monetization

February 13, 2017 Christina Shedletsky

What is the Developer Exchange Program?

? ROBLOX developers can turn their ROBUX into real money with our DevEx program.

? We've paid out over 6 million dollars since the inception of this program.

How Much are our Devs Making?

Average Paid per Developer

$7,000 $6,000 $5,000 $4,000 $3,000 $2,000 $1,000

$0 1Q14 2Q14 3Q14 4Q14 1Q15 2Q15 3Q15 4Q15 1Q16 2Q16

? Q2-2016 Average is $6,608 per developer. This average is going up every quarter as the platform grows and you improve the monetization of your games.

ROBUX Sunk per MAU:

? Developer monetization is growing strong and will be the majority of R$ sunk in Q3.

Making money on ROBLOX

1. Create Game 2. Go cross-platform 3. Retention 4. Price points for all players 5. Game mechanics 6. Analytics 7. PROFIT!!

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