Research Methods in Business Studies

Cambridge University Press 978-1-108-48674-3 -- Research Methods in Business Studies Pervez Ghauri , Kjell Gr?nhaug , Roger Strange Frontmatter More Information

Research Methods in Business Studies

This accessible guide provides clear and practical explanations of key research methods in business studies, presenting a step-by-step approach to data collection, analysis, and problem solving. Readers will learn how to formulate a research question or problem, choose an appropriate research method, argue and motivate, collect and analyse data and present findings in a logical and convincing manner. The authors evaluate various qualitative and quantitative methods and the consequences of their use, guiding readers to a deep understanding of the most appropriate research design for particular questions. Furthermore, the authors provide instructions on how to write reports and dissertations in a clearly structured and concise style. Now in its fifth edition, this popular textbook includes new and dedicated chapters on data collection for qualitative research, qualitative data analysis, data collection for quantitative research, multiple regression, and additional methods of quantitative analysis. In addition, cases and examples have been updated throughout, increasing the applicability of these research methods across various situations.

Pervez Ghauri is Professor of International Business at the University of Birmingham. Pervez is the Editor-in-Chief of the International Business Review and Consulting Editor for the Journal of International Business Studies. Pervez has published more than 30 books and more than a hundred articles in top level journals.

Kjell Gr?nhaug is Professor Emeritus, Norwegian School of Economics. He is Honorary Professor at the Turku School of Economics and Business Adm., Gothenburg School of Business Adm. and Stockholm School of Economics. His publications include 18 authored and co-authored books and some 200 articles in leading European and American journals.

Roger Strange is Professor of International Business at the University of Sussex Business School. He is an Associate Editor of the International Business Review, a Senior Editor of the Asia Pacific Journal of Management, and on the Editorial Boards of the Journal of World Business, the Global Strategy Journal, and the Asia Pacific Business Review. His publications include 12 authored or edited books, and numerous book chapters and articles in leading international journals.

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Cambridge University Press 978-1-108-48674-3 -- Research Methods in Business Studies Pervez Ghauri , Kjell Gr?nhaug , Roger Strange Frontmatter More Information

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Cambridge University Press 978-1-108-48674-3 -- Research Methods in Business Studies Pervez Ghauri , Kjell Gr?nhaug , Roger Strange Frontmatter More Information

Research Methods in Business Studies

Pervez Ghauri University of Birmingham Kjell Gr?nhaug Norwegian School of Economics and Business Administration,

Bergen-Sandviken

Roger Strange University of Sussex

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Cambridge University Press 978-1-108-48674-3 -- Research Methods in Business Studies Pervez Ghauri , Kjell Gr?nhaug , Roger Strange Frontmatter More Information

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Information on this title: 9781108486743 DOI: 10.1017/9781108762427

? Pervez Ghauri, Kjell Gr?nhaug, and Roger Strange 2020

This publication is in copyright. Subject to statutory exception and to the provisions of relevant collective licensing agreements, no reproduction of any part may take place without the written permission of Cambridge University Press.

First published 2020

Printed in Singapore by Markono Print Media Pte Ltd

A catalogue record for this publication is available from the British Library.

Library of Congress Cataloging-in-Publication Data Names: Ghauri, Pervez N., 1948? author. | Gr?nhaug, Kjell, author. |

Strange, Roger, author. Title: Research methods in business studies / Pervez Ghauri, University of Birmingham,

Kjell Gr?nhaug, Norwegian School of Economics and Business Administration, Bergen-Sandviken, Roger Strange, University of Sussex. Description: Fifth Edition. | New York : Cambridge University Press, 2020. | Revised edition of the authors' Research methods in business studies, 2010. Identifiers: LCCN 2019037291 (print) | LCCN 2019037292 (ebook) | ISBN 9781108486743 (hardback) | ISBN 9781108708241 (paperback) | ISBN 9781108762427 (epub) Subjects: LCSH: Management?Research. | Business?Research. Classification: LCC HD30.4 .G49 2020 (print) | LCC HD30.4 (ebook) | DDC 658?dc23 LC record available at LC ebook record available at

ISBN 978-1-108-48674-3 Hardback ISBN 978-1-108-70824-1 Paperback

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Cambridge University Press 978-1-108-48674-3 -- Research Methods in Business Studies Pervez Ghauri , Kjell Gr?nhaug , Roger Strange Frontmatter More Information

Contents

List of Figures List of Tables Preface Acknowledgements

page xii xiv xv

xviii

Part I Challenges and Ambiguities of Business Research

1

1 Introduction

3

1.1 Purpose of the Book

3

1.2 Readership

5

1.3 On the Use of the Book

7

2 Research in Business Studies

8

2.1 The Nature of Knowledge Development

9

2.2 Why We Do Research

10

2.3 Research versus Common Sense

12

2.4 Different Research Orientations

16

2.5 Induction, Deduction, and Abduction

18

2.6 What Comes First: Theory or Data?

21

2.7 Knowledge Skills and Research

22

2.8 Why Research Never Stops

23

2.9 Research and Ethics

23

2.10 The Researcher and the Respondent

25

2.11 The Researcher's Moral Responsibility

27

Further Reading

30

Questions

30

Exercises

30

Part II The Research Process

31

3 The Research Process

33

3.1 The Process Perspective

33

3.2 Levels of Research

36

3.3 Research and Knowledge

37

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