Podcast Guide - A Photo Teacher

TABLE OF CONTENTS

1

Introduction (Why Start a Podcast?) pg. 3

2 The Feed pg. 8

3 The Setup pg. 12

4 The Content pg. 17

5 The Production pg. 21

6 Marketing & Measuring pg. 25

Written by: David Gerhardt | @davegerhardt | Producer of HubSpot's Podcast, The Growth Show Edited & designed by: Erik Devaney | @BardOfBoston | Content Strategist, HubSpot

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ININTRTROODDUUCCTITOIONN

Podcasts are a great way to reach people outside of when they're sitting in front of a computer. And by "podcast," I'm really talking about on-demand audio content.

Unlike a blog post, a podcast is a content format that your audience can enjoy during their commutes, while they're at the gym, or while they're doing work around the house. Creating a podcast will give you the opportunity to reach people that your traditional text and visual content aren't reaching.

More than 40 million Americans -- or roughly 15% of the population -- regularly listen to podcasts. That's up from 9% in 2008, according to Edison Research.

Part of the explanation for this increase? It's easier than ever to listen to podcasts, with Bluetooth technology now standard in nearly every new car and Apple's podcast app being pre-installed in more than half a billion iOS 8 devices.

Producing podcasts has also become significantly easier, due in part to the rise of userfriendly audio editing tools (like GarageBand and Audacity) and hosting platforms (like SoundCloud).

From a creative standpoint, podcasts can work for almost every industry and subject. Whether you're a salesperson looking to share tips and strategies, or a baseball fan who whose dream is to host a weekly podcast about their favorite team, there's no topic too niche.

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This Guide ...

will show you how to create and maintain a podcast that your audience will love for less than $20 per month.

As you've likely discovered, there's a lot of information about podcasting on the web. And as you've also likely discovered, much of this information is outdated and confusing.

In this guide, you'll find succinct, straight-forward instructions (and tips) for getting your podcast up and running.

Thanks for reading!

David Gerhardt

Producer of HubSpot's Podcast, The Growth Show

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INTRTOHDEUFCETEIODN

Before we dive into the process of creating a podcast, it's important to understand how a podcast actually works. The first thing you need to know? It all starts with the feed.

You might be familiar with a blog RSS feed, which allows readers to subscribe to a blog and automatically receive new posts in an RSS reader (like Digg or Feedly).

A podcast uses an RSS feed as well. But with a podcast RSS feed, instead of readers subscribing to receive new blog posts, listeners subscribe to receive new podcast episodes.

Creating Your Feed

While coding your own podcast feed is possible, there are plenty of services that can do this for you automatically. All you need to do is upload your audio files, and those services will provide you with a feed that you can submit to a podcast directory.

In this guide, we'll focus on how to use SoundCloud for creating your feed, which is what we use for The Growth Show. SoundCloud allows you upload three hours of audio for free. After that, it's $15 per month for a "Pro" account, which gives you unlimited space plus all of the stats you'll need for monitoring your podcast.

And considering that Apple software accounts for two-thirds of all podcast downloads (according to Libsyn), this guide will focus on getting your podcast set up on the iTunes podcast directory.

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