CHAPTER 5 Strategic Planning in a Global Environment
嚜燐anagement in the 21st Century
By Lewis, Goodman & Fandt
CHAPTER 5
Strategic Planning in a
Global Environment
Strategic Planning in a Global Environment
Pamela S. Lewis
Stephen H. Goodman
Patricia M. Fandt
? Copyright ?2004 by South-Western, a division of Thomson Learning.
All rights reserved.
Slides Prepared by
Zulema Seguel
Strategic Planning
The process by which an organization
makes decisions and takes actions
that affect its long-run performance.
? Copyright ?2004 by South-Western, a division of Thomson Learning. All rights reserved.
Competitive Advantage
Knowing Your Competition
? Copyright ?2004 by South-Western, a division of Thomson Learning. All rights reserved.
? Copyright ?2004 by South-Western, a division of Thomson Learning.
All rights reserved.
Chapter 5 - 1
Management in the 21st Century
By Lewis, Goodman & Fandt
Strategic Planning in a Global Environment
Benefits of Strategic Planning
? Economic
? Behavioral
? Copyright ?2004 by South-Western, a division of Thomson Learning. All rights reserved.
Strategic Planning as a Process
Strategic
Analysis
Strategy
Formulation
Strategy
Implementation
Strategic
Control
How
How
What
will
canisthe
the
theorganization
organization
current position
know
get where
ofwhen
the itit
Feedback
Where does the organization
want to be?
organization?
has
wants
arrived?
to be?
? Copyright ?2004 by South-Western, a division of Thomson Learning. All rights reserved.
Strategic Analysis - Business Level
? Evaluate the present situation.
每 Assessing the mission
每 Internal environmental analysis
每 External environmental analysis
? Copyright ?2004 by South-Western, a division of Thomson Learning. All rights reserved.
? Copyright ?2004 by South-Western, a division of Thomson Learning.
All rights reserved.
Chapter 5 - 2
Management in the 21st Century
By Lewis, Goodman & Fandt
Strategic Planning in a Global Environment
SWOT Analysis
每 Strengths
每 Weaknesses
每 Opportunities
每 Threats
? Copyright ?2004 by South-Western, a division of Thomson Learning. All rights reserved.
Internal Analysis Factors
Management
Capabilities
Image
Research &
Development
Customer
Service
Productivity
Brand Equity
Leadership
Marketing
Training &
Development
Sales Force
Information
Technology
Distribution
Channels
Finance
Liquidity
Human
Resources
Culture
? Copyright ?2004 by South-Western, a division of Thomson Learning. All rights reserved.
External
Analysis
Factors
? Copyright ?2004 by South-Western, a division of Thomson Learning.
All rights reserved.
Chapter 5 - 3
Management in the 21st Century
By Lewis, Goodman & Fandt
Strategic Planning in a Global Environment
General Environment
? Economic factors
? Technological factors
? Socio-cultural factors
? Political-legal factors
? Copyright ?2004 by South-Western, a division of Thomson Learning. All rights reserved.
Task Environment
? Competition
? Customer
Profiles
? Resource
Availability
? Copyright ?2004 by South-Western, a division of Thomson Learning. All rights reserved.
Strategic Planning as a Process
Strategic
Analysis
Strategy
Formulation
Strategy
Implementation
Strategic
Control
Feedback
? Copyright ?2004 by South-Western, a division of Thomson Learning. All rights reserved.
? Copyright ?2004 by South-Western, a division of Thomson Learning.
All rights reserved.
Chapter 5 - 4
Management in the 21st Century
By Lewis, Goodman & Fandt
Strategic Planning in a Global Environment
Strategy Formulation
※Where does the organization
want to be?§
每 Vision
每 Goals
每 Alternatives
每 Strategy
? Copyright ?2004 by South-Western, a division of Thomson Learning. All rights reserved.
Mission vs. Vision
每 A mission statement describes the products,
services, and target markets for an
organization
每 A vision statement describes what the
organization aspires to be in the long run.
? Copyright ?2004 by South-Western, a division of Thomson Learning. All rights reserved.
Setting Strategic Goals
? Organizational objectives
? Specific level of performance
? Copyright ?2004 by South-Western, a division of Thomson Learning. All rights reserved.
? Copyright ?2004 by South-Western, a division of Thomson Learning.
All rights reserved.
Chapter 5 - 5
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