CHAPTER 5 Strategic Planning in a Global Environment

Management in the 21st Century

By Lewis, Goodman & Fandt

CHAPTER 5

Strategic Planning in a

Global Environment

Strategic Planning in a Global Environment

Pamela S. Lewis

Stephen H. Goodman

Patricia M. Fandt

? Copyright ?2004 by South-Western, a division of Thomson Learning.

All rights reserved.

Slides Prepared by

Zulema Seguel

Strategic Planning

The process by which an organization

makes decisions and takes actions

that affect its long-run performance.

? Copyright ?2004 by South-Western, a division of Thomson Learning. All rights reserved.

Competitive Advantage

Knowing Your Competition

? Copyright ?2004 by South-Western, a division of Thomson Learning. All rights reserved.

? Copyright ?2004 by South-Western, a division of Thomson Learning.

All rights reserved.

Chapter 5 - 1

Management in the 21st Century

By Lewis, Goodman & Fandt

Strategic Planning in a Global Environment

Benefits of Strategic Planning

? Economic

? Behavioral

? Copyright ?2004 by South-Western, a division of Thomson Learning. All rights reserved.

Strategic Planning as a Process

Strategic

Analysis

Strategy

Formulation

Strategy

Implementation

Strategic

Control

How

How

What

will

canisthe

the

theorganization

organization

current position

know

get where

ofwhen

the itit

Feedback

Where does the organization

want to be?

organization?

has

wants

arrived?

to be?

? Copyright ?2004 by South-Western, a division of Thomson Learning. All rights reserved.

Strategic Analysis - Business Level

? Evaluate the present situation.

¨C Assessing the mission

¨C Internal environmental analysis

¨C External environmental analysis

? Copyright ?2004 by South-Western, a division of Thomson Learning. All rights reserved.

? Copyright ?2004 by South-Western, a division of Thomson Learning.

All rights reserved.

Chapter 5 - 2

Management in the 21st Century

By Lewis, Goodman & Fandt

Strategic Planning in a Global Environment

SWOT Analysis

¨C Strengths

¨C Weaknesses

¨C Opportunities

¨C Threats

? Copyright ?2004 by South-Western, a division of Thomson Learning. All rights reserved.

Internal Analysis Factors

Management

Capabilities

Image

Research &

Development

Customer

Service

Productivity

Brand Equity

Leadership

Marketing

Training &

Development

Sales Force

Information

Technology

Distribution

Channels

Finance

Liquidity

Human

Resources

Culture

? Copyright ?2004 by South-Western, a division of Thomson Learning. All rights reserved.

External

Analysis

Factors

? Copyright ?2004 by South-Western, a division of Thomson Learning.

All rights reserved.

Chapter 5 - 3

Management in the 21st Century

By Lewis, Goodman & Fandt

Strategic Planning in a Global Environment

General Environment

? Economic factors

? Technological factors

? Socio-cultural factors

? Political-legal factors

? Copyright ?2004 by South-Western, a division of Thomson Learning. All rights reserved.

Task Environment

? Competition

? Customer

Profiles

? Resource

Availability

? Copyright ?2004 by South-Western, a division of Thomson Learning. All rights reserved.

Strategic Planning as a Process

Strategic

Analysis

Strategy

Formulation

Strategy

Implementation

Strategic

Control

Feedback

? Copyright ?2004 by South-Western, a division of Thomson Learning. All rights reserved.

? Copyright ?2004 by South-Western, a division of Thomson Learning.

All rights reserved.

Chapter 5 - 4

Management in the 21st Century

By Lewis, Goodman & Fandt

Strategic Planning in a Global Environment

Strategy Formulation

¡°Where does the organization

want to be?¡±

¨C Vision

¨C Goals

¨C Alternatives

¨C Strategy

? Copyright ?2004 by South-Western, a division of Thomson Learning. All rights reserved.

Mission vs. Vision

¨C A mission statement describes the products,

services, and target markets for an

organization

¨C A vision statement describes what the

organization aspires to be in the long run.

? Copyright ?2004 by South-Western, a division of Thomson Learning. All rights reserved.

Setting Strategic Goals

? Organizational objectives

? Specific level of performance

? Copyright ?2004 by South-Western, a division of Thomson Learning. All rights reserved.

? Copyright ?2004 by South-Western, a division of Thomson Learning.

All rights reserved.

Chapter 5 - 5

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