Chapter 1: Defining Marketing for the 21st Century
b. people over the age of 60 will outnumber those under five years of age . c. baby boomers will be eclipsed by Gen X young adults. d. most age group segments will be about equal. e. Gen Y young adults will surpass the baby boomers as the largest age segment. Answer: b Page: 80 Level of difficulty: Hard. 25. ................
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