Assess the Market



Screening for Great Stocks the MarketStrength of the Market as a wholeChart S&P 500Look at trend and strength of trend via Simple Moving AveragesDetermine What’s in and What’s OutCan use key ETFs as proxiesCreate watchlists of ETFs and chart their performanceLook at performance ofGrowth vs. ValueSmall Cap vs. Mid Cap vs. Large CapChart individual sectorsSelect Screeners and ScreenUse different screeners and run to find candidatesSelect promising stocks via good technicals and strengthening analyst estimatesCollect into a watchlist and optionally tag with screener source (tagging is premium feature)Basic user – create separate watchlist for each screener sourceWhen Screening is Complete…Do in depth research on each candidate to research (described in next section)Goal is to decide whether the candidate stock is a potential buy or notPerform Initial Fundamental Research via ViewsHistorical Valuation ViewKey columns are the 5 year ranges (P/E, P/S, P/B)Valuation View (expand row for ticker of interest)EV / EBDITA over timePEG ForwardCash and Debt per share over timeProfitability View (expand row for ticker of interest)Look at margin trajectories (Gross, Operating, Net)Look at efficiency trajectories (ROA, ROE, ROIC)Growth View5 year sales and EPS changeMouse over at Yearly Sales and EPS graphical columnsGrades View (Morningstar Grades)Can see grade history via row expansionIncome Statement View (expand row for ticker of interest for trajectories over time)SalesNet IncomeSharesSales Per EmployeeBalance Sheet View (expand row for ticker of interest for trajectories over time)CashIntangiblesLong Term DebtEquityDebt/EquityDo Additional ResearchNewsInsider TransactionsGo to company’s web site and look at investor relations page – especially presentationsAnd if you still like everything – read latest 10-K and 10-Q ................
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