Coffee Shop Business Plan Example | Upmetrics

Coffee Shop

Coffee is always a good idea

Business Plan

[YEAR]

John Doe 10200 Bolsa Ave, Westminster, CA, 92683 (650) 359-3153 info@

CONFIDENTIAL

Table of Contents

Executive Summary

Objectives Mission Statement Guiding Principles Keys to Success Financial Summary

Net Income

Business Overview

Ownership

Owners John Doe

Legal Form Start-Up Summary Location and Facilities

Products and Services

Products/Services Descriptions

Menu

Product/Service Sourcing Inventory Management Warehousing and Fulfillment Future Products/Services

Market Analysis

Industry Analysis

Competitive Landscape Products, Operations, Technology

Market Size Industry Participants Market Segments

Coffee Shop | Business Plan [YEAR]

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Market Tests Target Market Segment Strategy

Market Needs Market Growth Positioning

Competitive Analysis

Competitive Comparison Main Competitors

Roasterie Cafe Take Five Coffee Bar Homer's Coffee House

Marketing And Sales

SWOT Analysis Strategy Pyramid Unique Selling Proposition (USP) Competitive Edge Marketing Strategy and Positioning

Positioning Statement Pricing Strategy Promotion and Advertising Strategy Website Marketing Programs

Sales Strategy

Sales Forecast Sales Programs

Legal Milestones Exit Strategy

Organization and Management

Organizational Structure Management Team

Coffee Shop | Business Plan [YEAR]

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Management Team Gaps

33

Personnel Plan

34

Financial Plan

35

Important Assumptions

36

Start-Up Costs

36

Source and Use of Funds

37

Projected Profit and Loss

37

Balance Sheet Projections

40

Cash Flow Statement

41

Coffee Shop | Business Plan [YEAR]

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