Data Mining Techniques in CRM: Inside Customer Segmentation

viii CONTENTS 3 DATA MINING TECHNIQUES FOR SEGMENTATION 65 Segmenting Customers with Data Mining Techniques 65 Principal Components Analysis 65 PCA Data Considerations 67 How Many Components Are to Be Extracted? 67 What Is the Meaning of Each Component? 75 Does the Solution Account for All the Original Fields? 78 Proceeding to the Next Steps with the Component Scores 79 ................
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