PROMOTIONAL MIX AND THE INTERNET



Promotional Mix and the Internet NAME_____________

CLICK ON EACH OF THE FOLLOWING WEBSITES AND BROWSE AROUND FOR A FEW MINUTES. USE THE SITE TO COMPLETE THE FOLLOWING WORKSHEET FOR EACH SITE.

URL 1

1. Advertising (Include picture of logo, slogan and any other identifiable characteristics)

2. Public Relations: (Describe the company’s public relations – charity, eco-friendly, etc. – what do they support?) Give multiple examples

(Bottom of page – Social Responsibility)

3. Sales Promotion: (Sales, coupons, sweepstakes, contests)

4. Direct Mail (can you sign up to receive special offers?):

Why do you think they offer a log in opinion? What is the benefit to the company and the customer?

5. Social Media: Which sites do they mention on their site? Why do you think they include them? What is the benefit?

6. What else does the site offer or include that makes it more appealing to customers? (games, special offers, etc.)

URL 2

1. Advertising (Include picture of logo, slogan and any other identifiable characteristics)

2. Public Relations: (Describe the company’s public relations – charity, eco-friendly, etc. – what do they support?) Give multiple examples

(Our Story – Values in Action)

3. Sales Promotion: (Sales, coupons, sweepstakes, contests)

4. Direct Mail (can you sign up to receive special offers?):

Why do you think they offer a log in opinion? What is the benefit to the company and the customer?

5. Social Media: Which sites do they mention on their site? Why do you think they include them? What is the benefit?

6. What else does the site offer or include that makes it more appealing to customers? (games, special offers, etc.)

URL 3

1. Advertising (Include picture of logo, slogan and any other identifiable characteristics)

2. Public Relations: (Describe the company’s public relations – charity, eco-friendly, etc. – what do they support?) Give multiple examples

(Activism Link)

3. Sales Promotion: (Sales, coupons, sweepstakes, contests)

4. Direct Mail (can you sign up to receive special offers?):

Why do you think they offer a log in opinion? What is the benefit to the company and the customer?

5. Social Media: Which sites do they mention on their site? Why do you think they include them? What is the benefit?

6. What else does the site offer or include that makes it more appealing to customers? (games, special offers, etc.)

URL 4

1. Advertising (Include picture of logo, slogan and any other identifiable characteristics)

2. Public Relations: (Describe the company’s public relations – charity, eco-friendly, etc. – what do they support?) Give multiple examples

(All over site)

3. Sales Promotion: (Sales, coupons, sweepstakes, contests)

4. Direct Mail (can you sign up to receive special offers?):

Why do you think they offer a log in opinion? What is the benefit to the company and the customer?

5. Social Media: Which sites do they mention on their site? Why do you think they include them? What is the benefit?

6. What else does the site offer or include that makes it more appealing to customers? (games, special offers, etc.)

URL 5

1. Advertising (Include picture of logo, slogan and any other identifiable characteristics)

2. Public Relations: (Describe the company’s public relations – charity, eco-friendly, etc. – what do they support?) Give multiple examples

(Bottom of page – Community)

3. Sales Promotion: (Sales, coupons, sweepstakes, contests)

4. Direct Mail (can you sign up to receive special offers?):

Why do you think they offer a log in opinion? What is the benefit to the company and the customer?

5. Social Media: Which sites do they mention on their site? Why do you think they include them? What is the benefit?

6. What else does the site offer or include that makes it more appealing to customers? (games, special offers, etc.)

Now answer the following questions

1. Is it possible to have Personal Selling over the Internet? Why or why not?

2. Is it possible to have publicity on your own website? Why or why not?

3. Which of the five sites do you believe has the best promotional mix? Why?

Rubric Total = 100

URL 1 15 (3 points for each question)

URL 2 15 (3 points for each question)

URL 3 15 (3 points for each question

URL 4 15 (3 points for each question)

URL 5 15 (3 points for each question)

Follow-up Questions 25 (3 points for each question)

................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download