Marketing I- PreTest: Promoting Products and Services



Matching- Match the correct answer to one of the terms or concepts in the box to the right (3 pts ea)4400550133351PromotionAdvertisingDirect MarketingSales PromotionPersonal SellingPromotional MixPublic RelationsPress ReleaseProduct PromotionPromotion Plan00PromotionAdvertisingDirect MarketingSales PromotionPersonal SellingPromotional MixPublic RelationsPress ReleaseProduct PromotionPromotion Plan_____1. Paid communication; one- way; includes broadcast and print_____2. Communication used to inform, persuade and educate prospective customers about a product, service or company._____3. Any combination of Advertising, Selling, Publicity, and sales Promotion and Direct Marketing_____4. Face to face, or two-way communication with customer or potential customer_____5. Activities and advertising that creates a positive image of a company or product; often explains main features/benefits ofa product or service_____6. Promotion with objective to sell specific product/service_____7. Coupons, contests, tradeshows are all examples of thisform of promotion._____8. Communication used to inform, persuade and educate prospective customers about a product, service or company._____9. E-mail, direct mail, mobile marketing, and telemarketing are examples of this type of promotion.____10. News release; communication sent to media to announce something newsworthyShort Answer Give three examples of technological tools or new methods of promotion that are effective in promoting goods and services. (3 pts each)a.b.c.List and explain/define the four components of a print ad. (3 pts each)Component of Print AdBrief explanation or definitionExplain the various types of promotional media. (3 pts each)Type of MediaExample or ExplanationPrintBroadcastDigitalOutdoorSpecialtyWhat is visual merchandising? (10 pts)Explain the concept of advertising campaign. (10 pts)Why are ethics in promoting products and services important to marketers and their customers? (2pts) ................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download