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Group 9 Intro to Marketing October 29, 2017 Chapter 11 Quiz1 ) Primary packaging is the exterior carton that holds the product and provides the UPC label used by retail scanners. True or False? 2) A product packaging that has less of a negative impact on the environment is called _____.a) Environmental packagingb) Sustainable packagingc) Green packagingd)?Efficient packaging?3) Everything are risks?for co-branding?EXCEPT?a)?Some brands are too different to combineb)?Conflicts of interestc)?Can cause disputes?d)?Expensive4) Products and services used by people for their personal use are calledA.?Buyer ProductsB.?Power ProductsC.?Consumer ProductsD.?Business Products5) What is the practice of marketing two or more brands together on the same package, promotion or store?A.?Co-BrandingB.?Brand Licensing C.?Ad sharingD.?Brand Repositioning6) The package that the consumer uses is called theA.?Secondary PackageB.?Sustainable PackageC.?Consumer PackageD.?Primary Package7) The complete set of all products and services offered by a firm is called itsA.?Product LineB.?Product MixC.?Product CatalogD.?Product Set8) When a consumer buys the same brand’s product repeatedly over time rather than buying another brand?it’s calledA.?Brand LoyaltyB.?Brand AssociationC.?Brand AwarenessD.?Brand Favoritism9) Product Labeling identifies what on the packagingA.?Calories and FatB.?Product and BrandC.?Size and InstructionsD.?Brand and Cost10) Which of the following does NOT make a brand?a. Logos and symbols?b. Characteristics?c. Team effort?d. Slogans?e. Jingles/Sounds?11) Which of the following is NOT a component of brand equity?a. Brand fairness?b. Brand awareness?c. Perceived value?d. Brand associationse. Brand Loyalty?12) According to your text, anything that is of value to a consumer and can be offered through a voluntary marketing exchange is calleda.?A brand b.?A value?proposition c.?A productd.?An offeringe.?A marketing?exchange13) When the bicycle manufacturer, Trek, determined that some consumers use bikes for green transportation whereas others use them for a hobby, they were most likely assessing the _____ of its bicycles to consumers.a.?Brand equityb.?Associated servicesc.?Brand awarenessd.?Core?customer value14) When marketers carefully develop a set of product attributes such as the brand name, features/design, and quality level of an offering, they are developing thea.?Actual productb.?Associated productc.?Associated servicesd.?Augmented Product15) When marketers develop nonphysical aspects of an offering by adding warranties, financing and after-sales service, they are focusing on thea.?Core customer valueb.?Actual productc.?Augmented productd.?Segmented product16) Which of these are NOT included in what makes up a brand?a.?Slogansb.?Brand Namec.?Jingles/Sounds d.?Brand Partnerships17) What is co-branding?a.?the?practice of marketing two or more brands together, on the same package or promotion.b.?two?manufacturers joining together to form a new brand.c.?taking?two similar, already existing brands and molding them into one.d.?none?of the above18) Which statements are true about Brand?Repositioning?a.?it?can improve the brand’s fit with the target segmentb.?it?can boost vitality of old brandsc.?it?does not come without costs and risks.d.?all?of the above19) Which of these are not considered a “type of product”?a.?food?productb.?specialty?productc.?shopping?productd.?unsought?product20) All of the following are reasons to change product line breadth except…a.?to?capture new or?evolving?marketsb.?increase?salesc.?compete?in new venuesd.?decrease?sales1) False2) B3) D4) C5) A6) D7) B8) A9) B10) C11) A12) C13) D14) A15) C16) D17) A18) D19) A20) D ................
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