Chapter 2 -- Gathering Marketing Intelligence: The Systems ...

13.2 Salesforce.com. Salesforce.com (NYSE: CRM) is a vendor of Customer Relationship Management (CRM) solutions, which it delivers to businesses over the internet using the software as a service model. Origins. Salesforce.com was founded in 1999 by former Oracle executive Marc Benioff. In June 2004, the company went public on the New York Stock ... ................
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