Finlay Inovisworks and Managed Services demo
BuzzGain Flash Demo Video Script
TOC:
1. Opening Screen
2. Background/Business Need
3. Benefits
4. Research & Discover
5. Connect & Engage
6. Report & Refine
7. Closing
|Dialogue |Text on Screen |Screen/Action |
|Opening Screen | | |
|BuzzGain empowers individuals and companies to “Do It Yourself” PR with |BuzzGain | |
|digital influencers |BuzzGain logo | |
| | | |
|Background/Business Need | | |
|You need a solution to help you engage with bloggers and digital | | |
|influencers who can help you deliver the right message to your audience. | | |
|In the last five years, the web has seen tremendous growth in |More than 120 million blogs |Show Technorati logo & statement of 120 M blogs |
|user-generated content. |Greater than 65 million videos |Show YouTube site & 650 million videos |
| |Over one billion photographs |Show FlickR website and multiple photos. |
|Bloggers have taken the web by storm. | |Show a few blogs, Robert Scoble, Michael Arrington, etc. |
| | | |
|Their blogs are beginning to wield a tremendous amount of influence over | | |
|product perception, preference and even purchasing behavior among their | | |
|readers and followers. | | |
|And over 45,000 new ones are being created every day. |Over 45,000 new blogs are added every day.|Show Wordpress site and mention 45,000 new blogs daily |
| | | |
| |Source: WordPress | |
|More than 67% of Internet users read and follow blogs, video logs and |> 67% of Internet users read and follow |Show Pew Research logo & site |
|mobile blogs. |blogs, video logs or mobile blogs. | |
| | | |
| |Source: Pew Research Center | |
|Public Relations professionals, marketers and “do-it-yourself’ers” must be | | |
|able to navigate the blogosphere. | | |
|BuzzGain can help. | | |
|(0:49:25) | | |
|Benefits | | |
|Our solution can help you target, connect and collaborate with bloggers in | | |
|a smart way. It helps you truly engage with them – not just spam them like | | |
|media databases help you do. | | |
|And, it can easily integrate with your existing systems and tools, | | |
|including Microsoft Outlook, Vocus, Cision and , | | |
|With its comprehensive, real-time offering, BuzzGain saves you the time and|Stay informed | |
|hassle of trying to stay on top of the ever-expanding blogger community. | | |
| | | |
|You can quickly search through 10.5 million bloggers — and growing. | | |
|BuzzGain is constantly searching the blogosphere for new people and |Stay informed | |
|connections, so you can be sure you have the most up-to-date information. |Make smarter decisions | |
|And the power of that timely data is what you need to truly engage with |Stay informed | |
|bloggers. |Make smarter decisions Integrate with | |
|(0:44:84) |social networks | |
|Research & Discover | | |
|The easy & intuitive interface makes finding the right bloggers for your |It’s easy to use | |
|story a snap. | | |
|[select “Software” and “Enterprise” to show a search being performed] | |[pic] |
|Your search will generate a list of bloggers who write about the topics | | |
|you’re interested in, as well as their sphere & size of influence to help | | |
|you prioritize your efforts. | | |
|You can save your results for easy retrieval, or you can click directly on | |Show Map view of the information: |
|someone’s name to get even more information. | |[pic] |
|[click on Jason Busch] | | |
|(0:21:98) | | |
|Connect & Engage | | |
|Without the right information, you may unintentionally pitch irrelevant | | |
|products and services to a blogger — and end up blacklisted. | | |
|With BuzzGain, you can drill down on an individual blogger to find all of |Contact and Background Information |[pic] |
|the information you need to connect. |Key Notes | |
| |Weekly Traffic | |
|You’ll have access to detailed background and subscriber information… |Post Frequency | |
|[show the mouse clicking on the next screen or the Research button] |[turn page] | |
| |Number of Feed Readers | |
| |Top Commenters | |
| |Recent Blog Posts | |
|You’ll even see their latest tweets and FlickR photos to get a better sense|Twitters |[pic] |
|of the things they care about and like to discuss. |Flickr Photos | |
|[show the mouse clicking on the Meet menu item to move to the next screen] | | |
|And you’ll find the details that can help you make the first introduction —|[list as each is read] |[pic] |
|and a positive impression… |Other Interests | |
| |Social Networks | |
|By discovering how you are connected to them via various social networking |Discussion Topics | |
|sites, which can help you get an introduction through a friend or |Opportunities to Meet | |
|colleague. | | |
| | | |
|And by learning where you can meet them in person over the coming months. | | |
|All of which can help you make a more solid connection. | | |
|(0:44:37) | | |
|Report & Refine | | |
|[click on Refine] | |[pic] |
|BuzzGain’s reporting feature can help you track your results and prioritize| | |
|next steps. | | |
|[show mouse clicking on Analyze in the left menu] | |[pic] |
|You can drill down to see who you need to follow-up with… | | |
|[click on red, blue or yellow bar] | | |
| | | |
|And who you’ve established a successful relationship with — and will likely| | |
|want to reach out to again in the future. | | |
|[click on green bar] | | |
|You can analyze the results and refine your process over time to increase | | |
|and maintain your new industry relationships. | | |
|(0:20:87) | | |
|Closing | | |
|BuzzGain can help you navigate the blogosphere with ease. | | |
|It can help open doors to online media opportunities that didn’t exist | | |
|before — but can help you make big headlines today. | | |
|Bloggers speak their mind. Give them something to talk about. | | |
| | | |
|Sign up for BuzzGain, your complete do-it-yourself PR solution. |Call | |
|(0:21:44) |Email | |
| |Website | |
|Total Time | | |
|3:23 (RingCentral’s flash demo is 1:56) | | |
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