Nathan Woodman of Havas Digital’s Adnetik on The Future of ...

Real-Time Bidding Coming To AdECN Exchange This Fall Says Microsoft’s Nahum 54. ... We actually did a comparison on one campaign of the inventory that ran through Cadreon versus a sample-set of the inventory that was bought on the broader digital buy, and by our estimates 36% of their buy was "wasted": 11% of the impressions came from outside ... ................
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