Sample Marketing Plan Template - Small Business Bonfire
|Target Market |Who are you targeting, specifically? Where can you find them? |
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|Unique Selling Position |What makes your products or services unique? USP tips. |
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|Value to Customers |Why will your customers choose you? What value do you offer? |
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|SWOT Analysis |What are your strengths, weaknesses, opportunities and threats? SWOT tips. |
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|Competitors |Who are your top 3 competitors? What is their SWOT? |
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|Pricing Strategy |What will you charge for your products or services (now and later)? Why? |
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|Promotion Strategy | How will you generate interest, leads and conversions? |
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|Marketing Goals |What results do you want to achieve from your marketing activities (in 1 month, 3 months, 6 months &|
| |a year)? SMART goals tips. |
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|Budget |How much are you willing to spend per month on marketing? |
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|Action Items |What will you do to promote your business (in 1 month, 3 months, 6 months & a year)? |
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