GOOD WRITING: MANAGEMENT
Like any product, writing can be good or it can be bad. A bad product is disappointing. It doesn’t do what it is supposed to do, or it does it badly. It doesn’t do what we expected it to do. Good writing, on the other hand, is never disappointing. It does what it is supposed to do, and does it well. It meets our expectations. It looks elegant. Just as products undergo a quality management ... ................
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