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2.08 Marketing Questions
1. What type of product information might a salesperson be able to obtain from a manufacturer's representative?
a. How the product is made
b. What credit terms are available
c. How the product became popular
d. What inventory method to use
2. A customer asks a specific product question that a new salesperson cannot answer. What should the new salesperson do?
a. Tell the customer to contact the manufacturer
b. Explain that s/he is new and doesn't know
c. Try to serve the customer as best s/he can
d. Ask an available, experienced employee
3. Geri asked a salesperson about some features of the new Samsung Android cellular telephone. Since the salesperson was not aware of the features, what should he do?
a. Tell the customer to contact the manufacturer
b. Explain that s/he is new and doesn't know
c. Try to serve the customer as best she can
d. Ask an available, experienced employee
4. How does a feature-benefit chart help a salesperson?
a. Evaluates customer reaction to the presentation
b. Explains the business's compensation rate to the salesperson
c. Determines which features and benefits appeal to each customer
d. Provides a quick reference to the salesperson about the product
5. What is a product benefit that a salesperson might point out to a customer who wants to buy a computer?
a. Monitor has a no glare screen
b. Pre-installed software saves money
c. Print capability is optional
d. Models are available in many colors
6. When salespeople explain the benefits of a technical product, what questions are they answering for customers?
a. What is the warranty?
b. What is it?
c. What is the price?
d. What's in it for me?
7. Josh wants to know more about the benefits of his new iPad. What about the iPad does he want to know?
a. What is the warranty?
b. What is it?
c. What is the price?
d. What's in it for me?
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