CANCER AWARENESS RESOURCE & EDUCATION GUIDE

2016

C.A.R.E.

CANCER AWARENESS RESOURCE & EDUCATION GUIDE

Publishing Sunday, February 28, 2016

in honor of National Cancer Prevention Month

Why is C.A.R.E. unique?

C.A.R.E. is the only Santa Fe publication that combines all of the local resources available for those affected by cancer and their families

C. A .R .E. CANCER AWARENESS RESOURCE & EDUCATION GUIDE

NCTAAHhVIeoNnoruIspaGCsutpeireoEAahunRnoTtsclidcIeNea&scGstfiienvniattniieacslisal

PtrhwoevitiShdeaCdnhbtrayisFteusNSetw. VMinecxeinctan

PLUS and a personal??2S?0Cu1Sa5rurvapeipvpgpioinovirgentitr&nmGgeTunahtidrcFiaavrinlieencnngeddar!

"he direction of the guide was impeccable! I have already read it cover to cover and have asked my husband to also read! So much of what is here is spot on and will still help US even though we have already been in this battle for 2 1/2 years!"

Trixy Brill, Living with Cancer

"Wow - is all I can say! I am so impressed by C.A.R.E. I already got a call by someone who had received the guide in their paper and wants to utilize our programs."

Stephanie Michnovicz, Cancer Services of NM

"C.A.R.E. was great - much more than I expected! I know that many, many people will beneit from it."

Cynthia Narayan, RN CHRISTUS St. Vincent Cancer Center

What to expect from C.A.R.E. 2016:

? Cancer 101

? Coping with side-efects

? Testimonies from those afected

? Support Group Listings ? Ins & outs of navigating

through cancer ? Caregiver Guidance ? Tips on supporting a friend/

? Nutrition details ? Spousal Relations ? Local Shopping, Financial

and Recreational Resources ? Events ? Non-proit spotlights

caregiver

and MUCH MORE!

C.A.R.E. Distribution: 40,000

Includes Sunday insertion in the Santa Fe New Mexican, available at area health care centers and facilities:

?UniversityofNewMexicoCancerCenter PLUS

?CancerFoundationforNewMexico ?G iventoeverycancerpatientat

?SantaFePlacemall

CHRISTUSSt.VincentCancerCenter

?PresbyterianMedicalServices ?HomeInsteadSeniorCare

?American Cancer Society's RelayforLife

?LosAlamosMedicalCenter ?KingstonResidenceofSantaFe

?A mericanCancerSociety'sMaking StridesAgainstBreastCancerWalk

?CasaEsperanza ?NMHealthCoalition ?NMCancerCenterFoundation

?C ancerServicesofNewMexico's Spring&FallFamilyCancerRetreats

?M ultiplesupportgroupsinthearea

C.A.R.E. serves as an actual RESOURCE guide, that will be referenced by many throughout the entire year!

IN COLLABORATION WITH:

"he C.A.R.E. guide was absolutely incredible. I wish

I had something like this while I was in my battle

with cancer."

Sister Colleen

Cancer Survivor/Support Group Leader

To Advertise: 505-995-3852 or advertising@

care

JOIN US! Cancer Foundation for

New Mexico, American Cancer Society, Cancer

2016

C.A.R.E.

Services of New Mexico, St. Vincent Hospital

Foundation, and the Santa Fe New

Mexican are teaming up in service to the Santa Fe community. We invite you to participate in this

C. A .R .E. CANCER AWARENESS RESOURCE & EDUCATION GUIDE

CANCER AWARENESS RESOURCE & EDUCATION GUIDE

SUNDAY, FEBRUARY 28

comprehensive resource guide!

Your C.A.R.E. ad will

Space Res/Copy Due: FRI. FEB. 12 Glossy Due: THURS. FEB. 11

send a strong message to the local community that your business is committed to supporting efforts dedicated to help this prevalent cause.

NCTAAHhVIeoNnoruIspaGCsutpeireoEAahunRnoTtsclidcIeNea&scGstfiienvniattniieacslisal

PtrhwoevitiShdeaCdnhbtrayisFteusNSetw. VMinecxeinctan

PLUS and a personal??2S?0Cu1Sa5rurvapeipvpgpioinovirgentitr&nmGgeTunahtidrcFiaavrinlieencnngeddar!

SPECIFICATIONS: 6"w x 9"h, Glossy Cover,

Stitch & Trim Finish

The guide will include:

? Cancer 101 ? Testimonies from those afected ? Support Group Listings ? Ins & outs of navigating through cancer ? Caregiver Guidance

CARE DISTRIBUTION: 40,000 includes

Sunday insertion in the Santa Fe New Mexican, available at area health care centers and facilities.

PLUS

+ Given to every cancer patient at CHRISTUS St. Vincent Cancer Center

+ University of New Mexico Cancer Center + Cancer Foundation for New Mexico + Santa Fe Place mall + Presbyterian Medical Services

? Tips on supporting a friend/caregiver ? Coping with side-efects ? Nutrition details ? Spousal Relations ? Local Shopping, Financial and

Recreational Resources ? Events ? Non-proit spotlights

+ Home Instead Senior Care + Los Alamos Medical Center + Kingston Residence of Santa Fe

and MUCH MORE!

Non-Glossy, Full color Ads

+ Casa Esperanza + NM Health Coalition + NM Cancer Center Foundation

C.A.R.E. Size

C.A.R.E. Rate

+ American Cancer Society's Relay for Life

Double Truck: 5"w x 7.75"h (x2) $1400

+ American Cancer Society's Making Strides Against Breast Cancer Walk

Full Page: 5"w x 7.75"h

$800

+ Cancer Services of New Mexico's Spring & Fall Family Cancer Retreats

Half Horiz.: 5"w x 3.75"h

$500

+ Multiple support groups in the area

IN COLLABORATION WITH:

To Advertise:

505-995-3852 or

advertising@

Commit to

C.A.R.E.

Publishing Sunday, February 28, 2016

in honor of

National Cancer Prevention Month

CANCER AWARENESS RESOURCE & EDUCATION GUIDE

"PRESENTING" Sponsor $15,000 Level (*Exclusive Sponsor*)

**BONUS ADVERTISING SPACE**

PROMOTIONAL EXPOSURE: ? Back cover of 2016 C.A.R.E Guide ? Name on cover of 2016 C.A.R.E guide ?Your logo on all advertising/product promotions (rack cards, ads, digital) ? Large strip ad (11.625" x 2") across the bottom of our special "C.A.R.E. Ribbons" section on

February 28th (publishing date of magazine) ? Recognized with logo as Presenting Sponsor described in every e-blast (which goes out to all of our

Santa Fe New Mexican subscribers and advertisers) ? Recognized with logo as Presenting Sponsor in all advertising and magazine promotions on the

radio ? Logo and mention as Presenting Sponsor on all year round advertisements promoting pick up

locations of the magazine (at least 8 full pages) ? Logo (top position) on official C.A.R.E. banner at distribution events (i.e. Relay for Life, Cancer

Retreats, etc) ? 4 Full pages in C.A.R.E guide to use for content/full page ads

? Full page advertisement (color) in Pasatiempo (anytime in 2016)

? Half page advertisement (color) in Pasatiempo (anytime in 2016)

? Three ? page advertisements (color) in The Santa Fe New Mexican (to be used anytime in 2016) ? 100,000 digital impressions on (anytime in 2016) ? One Homepage Digital Takeover (Wallpaper and Pencil ad positions) on ? 2 strip ads (front or local page) (anytime in 2016) ? Access to send an e-blast to 30,000+ Santa Fe New Mexican subscribers list promoting any event in 2016

VALUE = $12,648

"PARTNERS" ? $10,000 Level (2 available)

**BONUS ADVERTISING SPACE**

PROMOTIONAL EXPOSURE: ? Inside Front Cover or Inside Back Cover in C.A.R.E Guide (irst come basis) ?Your logo on all advertising/product promotions (rack cards, ads, digital) ? Recognized with logo as Partners described in every e-blast (which goes out to all of our Santa Fe

New Mexican subscribers and advertisers) ? Mention as Partners in all advertising and magazine promotions on the radio ? Logo and mention as Partners on all year round advertisements promoting pick up locations of

the magazine (at least 8 full pages) ? Logo on official C.A.R.E. banner at distribution events (i.e. Relay for Life, Cancer Retreats, etc)

? 2 Full pages in C.A.R.E guide to use for content/full page ads

? Full page advertisement in Pasatiempo (anytime in 2016)

? Two ? page advertisements in The Santa Fe New Mexican (anytime in 2016) ? 100,000 digital impressions on (anytime in 2016) ? 1 strip ad (front or local page) (anytime in 2016)

VALUE = $8,082

"SUPPORTERS" ? $5,000 Level (3 available)

**BONUS ADVERTISING SPACE**

? Half page advertisement (color) in Pasatiempo (anytime

PROMOTIONAL EXPOSURE:

in 2016)

? Full page ad in C.A.R.E Guide

? Two quarter page advertisements in The Santa Fe New

?Your logo on all advertising/product promotions (rack cards, ads, digital)

Mexican (anytime in 2016)

? Recognized with logo as Supporter on all year round advertisements promoting pick up locations ? 75,000 digital impressions on

of the magazine (at least 8 full pages) ? Logo on official C.A.R.E. banner at distribution events (i.e. Relay for Life, Cancer Retreats, etc)

(anytime in 2016)

? 1 Full page in C.A.R.E guide to use for content/full page ads

VALUE = $4,693

"HELPING HANDS" ? $2,500 Level (3 available)

PROMOTIONAL EXPOSURE: ? Half page ad in C.A.R.E Guide in a section of your choice ? Named as sponsor in all advertising/product promotions ? Mention as Supporter on all year round advertisements promoting pick up locations of the

magazine (at least 8 full pages) ? Name on official C.A.R.E. banner at distribution events (i.e. Relay for Life, Cancer Retreats, etc)

**BONUS ADVERTISING SPACE**

? Half page advertisement (color) in Pasatiempo (anytime in 2016)

? Quarter page advertisement in The Santa Fe New Mexican (anytime in 2016)

? 50,000 digital impressions on (anytime in 2016)

VALUE = $3,220

2016 C.A.R.E. Campaign

All sponsors will be recognized (name or logo) in all promotional efforts of C.A.R.E.

PRINT:

? 7 Thrifty Nickel Half Page

advertisements

? 12 Half Page advertisements inThe Santa

Fe New Mexican

? 8 Half Page advertisements in Pasatiempo

? 6 Local Section Strip Santa Fe New

Mexican advertisements (6 column x 2")

? 3 Santa Fe New Mexican 3 column x 21"

advertisements

? 4 Santa Fe New Mexican 3 x 11.5"

advertisements

? 8 Full Page advertisements on Sundays in

the Santa Fe New Mexican (year-round)

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COURTESY TWENTIETH CENTURY FOX, WARNER BROS., UNIVERSAL PICTURES, NETFLIX, LIONSGATE

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The New Mexican's Weekly Magazine of Arts, Entertainment & Culture

Gmiveenttohresghiifpt!

The Nutcracker

A

few

hours

HaBpigpBy rHootlhiderasyBs ifgroSmisters each month can change your life, and

the

life

of

a

young

person,

for

the

beter,

forever.

Become

a

Big

Brother

or

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Sister.



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Fast Mac

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Service | Sales

DIGITAL:

PLUS:

? 2 Email blasts (to 30,000+ mailing list) ? Official C.A.R.E. banner present at

? Home Page Takeover (wallpaper/and events year-round

pencil ad) on ? 10+ spots on KSFR (101.1FM)

? Official C.A.R.E. website with logos and ? Post it Note on Front Page of Santa

click through to sponsor website

Fe New Mexican on C.A.R.E. Guide

? Promotional video on C.A.R.E. website Publish Date

and

C ommit to

C.A.R.E.

CANCER AWARENESS RESOURCE & EDUCATION GUIDE

Publishing Sunday, February 28, 2016 in honor of National Cancer Prevention Month

Commit to

C.A.R.E.

CANCER AWARENESS RESOURCE & EDUCATION GUIDE

NAVIGATING CANCER

Therapeutic activities

Household essentials

Insurance & financial options

Provided by the Santa Fe New Mexican with Christus St. Vincent

PLUS

? Surviving & Thriving ? Caregiver Guidance ? Supporting a Friend

and a personal 2015 appointment calendar!

C.A.R.E. Sponsorship Benefits

CANCER AWARENESS RESOURCE & EDUCATION GUIDE

Publishing Sunday, February 28, 2016 in honor of National Cancer Prevention Month

PROMOTIONAL EXPOSURE

Benefits

Sponsorship Level

Advertisement in C.A.R.E Guide

Recognized in all print ads/product

promotions

Recognized on year-round

Pick-Up C.A.R.E. full page ads

Recognized in promotional

e-blasts

Recognized on Pages in C.A.R.E. official C.A.R.E. guide (content/ banner at event additional ads)

Recognized in Radio

promotions

Strip ad along bottom of

C.A.R.E. Ribbon Section

Name on Front Cover of C.A.R.E.

Pasatiempo Advertising

**BONUS ADVERTISING SPACE**

Santa Fe New Mexican Advertising

Digital Impressions (santafenew )

E-blast to 30K+

subscribers

Other Digital Advertising

BONUS ADVERTISING

VALUE

"Presenting" Sponsor $15,000

Back Cover

Logo

Logo

Logo

Logo

Four

One Full Page (color) & one

1/2 Page (color)

Three 1/2 pages (color) & Two Strip Ads (color) (front & local)

125,000 (300 x 250 & 300 x 600)

One Homepage

Takover (Wallpaper &

Pencil)

$12,650

"Partners"

$10,000 Inside back or

inside front

cover

Logo

Logo

Logo

Logo

Two

One Full Page (color)

Three 1/2 pages & One

Strip Ad (front & local)

100,000 (300 x 250 & 300 x 600)

$8,082

"Supporters" $5,000

Full

Page

Logo

Logo

Name

Logo

One

"Helping

Hands"

$2,500

Half

Page

Name

Name

Name

Name

One Half Page (color)

Two Quarter Pages (color)

75,000 (300 x 250 & 300 x 600)

$4,693

One Half Page (color)

One Quarter Page (color)

50,000 (300 x 250 & 300 x 600)

$3,220

*Bonus advertising may not replace current advertising campaign.

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