CANCER AWARENESS RESOURCE & EDUCATION GUIDE
2016
C.A.R.E.
CANCER AWARENESS RESOURCE & EDUCATION GUIDE
Publishing Sunday, February 28, 2016
in honor of National Cancer Prevention Month
Why is C.A.R.E. unique?
C.A.R.E. is the only Santa Fe publication that combines all of the local resources available for those affected by cancer and their families
C. A .R .E. CANCER AWARENESS RESOURCE & EDUCATION GUIDE
NCTAAHhVIeoNnoruIspaGCsutpeireoEAahunRnoTtsclidcIeNea&scGstfiienvniattniieacslisal
PtrhwoevitiShdeaCdnhbtrayisFteusNSetw. VMinecxeinctan
PLUS and a personal??2S?0Cu1Sa5rurvapeipvpgpioinovirgentitr&nmGgeTunahtidrcFiaavrinlieencnngeddar!
"he direction of the guide was impeccable! I have already read it cover to cover and have asked my husband to also read! So much of what is here is spot on and will still help US even though we have already been in this battle for 2 1/2 years!"
Trixy Brill, Living with Cancer
"Wow - is all I can say! I am so impressed by C.A.R.E. I already got a call by someone who had received the guide in their paper and wants to utilize our programs."
Stephanie Michnovicz, Cancer Services of NM
"C.A.R.E. was great - much more than I expected! I know that many, many people will beneit from it."
Cynthia Narayan, RN CHRISTUS St. Vincent Cancer Center
What to expect from C.A.R.E. 2016:
? Cancer 101
? Coping with side-efects
? Testimonies from those afected
? Support Group Listings ? Ins & outs of navigating
through cancer ? Caregiver Guidance ? Tips on supporting a friend/
? Nutrition details ? Spousal Relations ? Local Shopping, Financial
and Recreational Resources ? Events ? Non-proit spotlights
caregiver
and MUCH MORE!
C.A.R.E. Distribution: 40,000
Includes Sunday insertion in the Santa Fe New Mexican, available at area health care centers and facilities:
?UniversityofNewMexicoCancerCenter PLUS
?CancerFoundationforNewMexico ?G iventoeverycancerpatientat
?SantaFePlacemall
CHRISTUSSt.VincentCancerCenter
?PresbyterianMedicalServices ?HomeInsteadSeniorCare
?American Cancer Society's RelayforLife
?LosAlamosMedicalCenter ?KingstonResidenceofSantaFe
?A mericanCancerSociety'sMaking StridesAgainstBreastCancerWalk
?CasaEsperanza ?NMHealthCoalition ?NMCancerCenterFoundation
?C ancerServicesofNewMexico's Spring&FallFamilyCancerRetreats
?M ultiplesupportgroupsinthearea
C.A.R.E. serves as an actual RESOURCE guide, that will be referenced by many throughout the entire year!
IN COLLABORATION WITH:
"he C.A.R.E. guide was absolutely incredible. I wish
I had something like this while I was in my battle
with cancer."
Sister Colleen
Cancer Survivor/Support Group Leader
To Advertise: 505-995-3852 or advertising@
care
JOIN US! Cancer Foundation for
New Mexico, American Cancer Society, Cancer
2016
C.A.R.E.
Services of New Mexico, St. Vincent Hospital
Foundation, and the Santa Fe New
Mexican are teaming up in service to the Santa Fe community. We invite you to participate in this
C. A .R .E. CANCER AWARENESS RESOURCE & EDUCATION GUIDE
CANCER AWARENESS RESOURCE & EDUCATION GUIDE
SUNDAY, FEBRUARY 28
comprehensive resource guide!
Your C.A.R.E. ad will
Space Res/Copy Due: FRI. FEB. 12 Glossy Due: THURS. FEB. 11
send a strong message to the local community that your business is committed to supporting efforts dedicated to help this prevalent cause.
NCTAAHhVIeoNnoruIspaGCsutpeireoEAahunRnoTtsclidcIeNea&scGstfiienvniattniieacslisal
PtrhwoevitiShdeaCdnhbtrayisFteusNSetw. VMinecxeinctan
PLUS and a personal??2S?0Cu1Sa5rurvapeipvpgpioinovirgentitr&nmGgeTunahtidrcFiaavrinlieencnngeddar!
SPECIFICATIONS: 6"w x 9"h, Glossy Cover,
Stitch & Trim Finish
The guide will include:
? Cancer 101 ? Testimonies from those afected ? Support Group Listings ? Ins & outs of navigating through cancer ? Caregiver Guidance
CARE DISTRIBUTION: 40,000 includes
Sunday insertion in the Santa Fe New Mexican, available at area health care centers and facilities.
PLUS
+ Given to every cancer patient at CHRISTUS St. Vincent Cancer Center
+ University of New Mexico Cancer Center + Cancer Foundation for New Mexico + Santa Fe Place mall + Presbyterian Medical Services
? Tips on supporting a friend/caregiver ? Coping with side-efects ? Nutrition details ? Spousal Relations ? Local Shopping, Financial and
Recreational Resources ? Events ? Non-proit spotlights
+ Home Instead Senior Care + Los Alamos Medical Center + Kingston Residence of Santa Fe
and MUCH MORE!
Non-Glossy, Full color Ads
+ Casa Esperanza + NM Health Coalition + NM Cancer Center Foundation
C.A.R.E. Size
C.A.R.E. Rate
+ American Cancer Society's Relay for Life
Double Truck: 5"w x 7.75"h (x2) $1400
+ American Cancer Society's Making Strides Against Breast Cancer Walk
Full Page: 5"w x 7.75"h
$800
+ Cancer Services of New Mexico's Spring & Fall Family Cancer Retreats
Half Horiz.: 5"w x 3.75"h
$500
+ Multiple support groups in the area
IN COLLABORATION WITH:
To Advertise:
505-995-3852 or
advertising@
Commit to
C.A.R.E.
Publishing Sunday, February 28, 2016
in honor of
National Cancer Prevention Month
CANCER AWARENESS RESOURCE & EDUCATION GUIDE
"PRESENTING" Sponsor $15,000 Level (*Exclusive Sponsor*)
**BONUS ADVERTISING SPACE**
PROMOTIONAL EXPOSURE: ? Back cover of 2016 C.A.R.E Guide ? Name on cover of 2016 C.A.R.E guide ?Your logo on all advertising/product promotions (rack cards, ads, digital) ? Large strip ad (11.625" x 2") across the bottom of our special "C.A.R.E. Ribbons" section on
February 28th (publishing date of magazine) ? Recognized with logo as Presenting Sponsor described in every e-blast (which goes out to all of our
Santa Fe New Mexican subscribers and advertisers) ? Recognized with logo as Presenting Sponsor in all advertising and magazine promotions on the
radio ? Logo and mention as Presenting Sponsor on all year round advertisements promoting pick up
locations of the magazine (at least 8 full pages) ? Logo (top position) on official C.A.R.E. banner at distribution events (i.e. Relay for Life, Cancer
Retreats, etc) ? 4 Full pages in C.A.R.E guide to use for content/full page ads
? Full page advertisement (color) in Pasatiempo (anytime in 2016)
? Half page advertisement (color) in Pasatiempo (anytime in 2016)
? Three ? page advertisements (color) in The Santa Fe New Mexican (to be used anytime in 2016) ? 100,000 digital impressions on (anytime in 2016) ? One Homepage Digital Takeover (Wallpaper and Pencil ad positions) on ? 2 strip ads (front or local page) (anytime in 2016) ? Access to send an e-blast to 30,000+ Santa Fe New Mexican subscribers list promoting any event in 2016
VALUE = $12,648
"PARTNERS" ? $10,000 Level (2 available)
**BONUS ADVERTISING SPACE**
PROMOTIONAL EXPOSURE: ? Inside Front Cover or Inside Back Cover in C.A.R.E Guide (irst come basis) ?Your logo on all advertising/product promotions (rack cards, ads, digital) ? Recognized with logo as Partners described in every e-blast (which goes out to all of our Santa Fe
New Mexican subscribers and advertisers) ? Mention as Partners in all advertising and magazine promotions on the radio ? Logo and mention as Partners on all year round advertisements promoting pick up locations of
the magazine (at least 8 full pages) ? Logo on official C.A.R.E. banner at distribution events (i.e. Relay for Life, Cancer Retreats, etc)
? 2 Full pages in C.A.R.E guide to use for content/full page ads
? Full page advertisement in Pasatiempo (anytime in 2016)
? Two ? page advertisements in The Santa Fe New Mexican (anytime in 2016) ? 100,000 digital impressions on (anytime in 2016) ? 1 strip ad (front or local page) (anytime in 2016)
VALUE = $8,082
"SUPPORTERS" ? $5,000 Level (3 available)
**BONUS ADVERTISING SPACE**
? Half page advertisement (color) in Pasatiempo (anytime
PROMOTIONAL EXPOSURE:
in 2016)
? Full page ad in C.A.R.E Guide
? Two quarter page advertisements in The Santa Fe New
?Your logo on all advertising/product promotions (rack cards, ads, digital)
Mexican (anytime in 2016)
? Recognized with logo as Supporter on all year round advertisements promoting pick up locations ? 75,000 digital impressions on
of the magazine (at least 8 full pages) ? Logo on official C.A.R.E. banner at distribution events (i.e. Relay for Life, Cancer Retreats, etc)
(anytime in 2016)
? 1 Full page in C.A.R.E guide to use for content/full page ads
VALUE = $4,693
"HELPING HANDS" ? $2,500 Level (3 available)
PROMOTIONAL EXPOSURE: ? Half page ad in C.A.R.E Guide in a section of your choice ? Named as sponsor in all advertising/product promotions ? Mention as Supporter on all year round advertisements promoting pick up locations of the
magazine (at least 8 full pages) ? Name on official C.A.R.E. banner at distribution events (i.e. Relay for Life, Cancer Retreats, etc)
**BONUS ADVERTISING SPACE**
? Half page advertisement (color) in Pasatiempo (anytime in 2016)
? Quarter page advertisement in The Santa Fe New Mexican (anytime in 2016)
? 50,000 digital impressions on (anytime in 2016)
VALUE = $3,220
2016 C.A.R.E. Campaign
All sponsors will be recognized (name or logo) in all promotional efforts of C.A.R.E.
PRINT:
? 7 Thrifty Nickel Half Page
advertisements
? 12 Half Page advertisements inThe Santa
Fe New Mexican
? 8 Half Page advertisements in Pasatiempo
? 6 Local Section Strip Santa Fe New
Mexican advertisements (6 column x 2")
? 3 Santa Fe New Mexican 3 column x 21"
advertisements
? 4 Santa Fe New Mexican 3 x 11.5"
advertisements
? 8 Full Page advertisements on Sundays in
the Santa Fe New Mexican (year-round)
$1.25
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UNM MEN'S BASKETBALL
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COURTESY TWENTIETH CENTURY FOX, WARNER BROS., UNIVERSAL PICTURES, NETFLIX, LIONSGATE
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The New Mexican's Weekly Magazine of Arts, Entertainment & Culture
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The Nutcracker
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DIGITAL:
PLUS:
? 2 Email blasts (to 30,000+ mailing list) ? Official C.A.R.E. banner present at
? Home Page Takeover (wallpaper/and events year-round
pencil ad) on ? 10+ spots on KSFR (101.1FM)
? Official C.A.R.E. website with logos and ? Post it Note on Front Page of Santa
click through to sponsor website
Fe New Mexican on C.A.R.E. Guide
? Promotional video on C.A.R.E. website Publish Date
and
C ommit to
C.A.R.E.
CANCER AWARENESS RESOURCE & EDUCATION GUIDE
Publishing Sunday, February 28, 2016 in honor of National Cancer Prevention Month
Commit to
C.A.R.E.
CANCER AWARENESS RESOURCE & EDUCATION GUIDE
NAVIGATING CANCER
Therapeutic activities
Household essentials
Insurance & financial options
Provided by the Santa Fe New Mexican with Christus St. Vincent
PLUS
? Surviving & Thriving ? Caregiver Guidance ? Supporting a Friend
and a personal 2015 appointment calendar!
C.A.R.E. Sponsorship Benefits
CANCER AWARENESS RESOURCE & EDUCATION GUIDE
Publishing Sunday, February 28, 2016 in honor of National Cancer Prevention Month
PROMOTIONAL EXPOSURE
Benefits
Sponsorship Level
Advertisement in C.A.R.E Guide
Recognized in all print ads/product
promotions
Recognized on year-round
Pick-Up C.A.R.E. full page ads
Recognized in promotional
e-blasts
Recognized on Pages in C.A.R.E. official C.A.R.E. guide (content/ banner at event additional ads)
Recognized in Radio
promotions
Strip ad along bottom of
C.A.R.E. Ribbon Section
Name on Front Cover of C.A.R.E.
Pasatiempo Advertising
**BONUS ADVERTISING SPACE**
Santa Fe New Mexican Advertising
Digital Impressions (santafenew )
E-blast to 30K+
subscribers
Other Digital Advertising
BONUS ADVERTISING
VALUE
"Presenting" Sponsor $15,000
Back Cover
Logo
Logo
Logo
Logo
Four
One Full Page (color) & one
1/2 Page (color)
Three 1/2 pages (color) & Two Strip Ads (color) (front & local)
125,000 (300 x 250 & 300 x 600)
One Homepage
Takover (Wallpaper &
Pencil)
$12,650
"Partners"
$10,000 Inside back or
inside front
cover
Logo
Logo
Logo
Logo
Two
One Full Page (color)
Three 1/2 pages & One
Strip Ad (front & local)
100,000 (300 x 250 & 300 x 600)
$8,082
"Supporters" $5,000
Full
Page
Logo
Logo
Name
Logo
One
"Helping
Hands"
$2,500
Half
Page
Name
Name
Name
Name
One Half Page (color)
Two Quarter Pages (color)
75,000 (300 x 250 & 300 x 600)
$4,693
One Half Page (color)
One Quarter Page (color)
50,000 (300 x 250 & 300 x 600)
$3,220
*Bonus advertising may not replace current advertising campaign.
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