Identifying Rhetorical Strategies: Logos, Pathos, and Ethos
Identifying Rhetorical Strategies: Logos, Pathos, and Ethos
Rhetoric: The art of using language persuasively and effectively
|Logos = Logic |Pathos = Emotion |Ethos = Ethics and Credibility |
|The use of logic, rationality, and critical reasoning to persuade. Logos |The use of emotion and affect to persuade. Pathos appeals to the heart and to |The ongoing establishment of a writer’s or speaker’s |
|appeals to the mind. Logos seeks to persuade the reader intellectually. |one’s emotions. Pathos seeks to persuade the reader emotionally. |authority, credibility, and believability as he/she speaks |
|[pic][pic][pic][pic] |[pic][pic][pic][pic] |or writes. Ethos appeals to ethics and character. Ethos |
|Some Examples of Logos |Some Examples of Pathos |seeks to persuade the reader that the writer/speaker can be |
| | |trusted and believed due to his/her noble character or |
|Appeal to the mind/intellect |Appeal to the heart/emotion |ethical ways in which he/she is presenting ideas. |
|Draw from philosophy and logic |Draw from spirituality or religious traditions |[pic][pic][pic][pic] |
|Facts |Stories or testimonials |Some Examples of Ethos |
|Statistics |Personal anecdotes or stories |Appeal to the writer’s/speaker’s believability, |
|If, then… statements |Personal connections |qualifications, character; relevant biographical information|
|Definitions of terms |Imagery and figurative language that provokes an emotional response |Use of credible sources (experts, scholars) |
|Explanation of ideas |Visual images or words that inspire you to empathize or have compassion towards |Accurate citation of sources: gives credit where credit is |
|Cause and effect |the idea/topic |due |
|Details that come from objective reporting |Powerful words, phrases, or images that stir up emotion |Experience and authority: person knows the issues and has |
|Logical reasons and explanations |Details that come from subjective reporting |experience in the field |
| | |Appropriate language: uses language of the discipline |
| | |Appropriate tone: knows the audience and context of |
| | |situation |
| | |Humility: is not arrogant |
| | |Uses tentative yet authoritative language; avoids sweeping |
| | |statements like “Everyone is doing this,” “This is the only |
| | |way,” “This will always work.” Instead says, “The research |
| | |suggests that,” “Some experts believe,” “In my experience,” |
| | |etc. |
HW _______________: Identifying Rhetorical Strategies in My Speech
|Logos = Logic |Pathos = Emotion |Ethos = Ethics and Credibility |
|The use of logic, rationality, and critical reasoning to persuade. Logos |The use of emotion and affect to persuade. Pathos appeals to the |The ongoing establishment of a writer’s or speaker’s authority, |
|appeals to the mind. Logos seeks to persuade the reader intellectually. |heart and to one’s emotions. Pathos seeks to persuade the reader |credibility, and believability as he/she speaks or writes. Ethos |
| |emotionally. |appeals to ethics and character. Ethos seeks to persuade the reader |
|List All Quotes Using Logos from Speech and Specific Sub-Category within | |that the writer/speaker can be trusted and believed due to his/her noble|
|Logos |List All Quotes Using Pathos from Speech and Specific Sub-Category |character or ethical ways in which he/she is presenting ideas. |
| |within Pathos | |
|"50% of marriages end in divorce" | |List All Quotes Using Ethos from Speech |
|Statistic |"My mother died of cancer when I was twelve. I saw her pain and |and Specific Sub-Category within Ethos |
| |suffering which is why I want to support cancer research." | |
| |Personal anecdote or story |"Before I was president, I was the governor of New York." |
| | |Experience and authority of person |
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