Search engine user behaviour: How can users be guided to ...
Search engine user behaviour: How can users be guided to quality content?
Dirk Lewandowski University of Applied Sciences Hamburg dirk.lewandowski@haw-hamburg.de
The Bloomsbury Conference: a joint EUSIDIC - CLSIG Conference London, 31 March 2008
Agenda
Situation User behaviour in Web search engines Quality content in search engines Conclusion: What libraries can learn from search engines
1 | Dirk Lewandowski
Agenda
Situation User behaviour in Web search engines Quality content in search engines Conclusion: What libraries can learn from search engines
2 | Dirk Lewandowski
Situation
? Web context ? Search engines dominate web searching ? Major problem: Relevance.
? Scientific context ? Students use general Web search engines for finding scientific content. ? Search engine vendors created scientific search engines ? Google Scholar ? Windows Live Academic ? Scirus ? Where do libraries (and their information sources) stand?
3 | Dirk Lewandowski
Agenda
Situation User behaviour in Web search engines Quality content in search engines Conclusion: What libraries can learn from search engines
4 | Dirk Lewandowski
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