Local Content and Service Report 2012 Empty Template
WVIA Ski Day at Ski Sawmill
WVIA hosted a winter 2014 Member Appreciation Event at Ski Sawmill in Morris, PA.
WVIA Members received free Ski Packages which included Ski Rentals and Lift Tickets.
WVIA and Ski Sawmill welcomed 360 Members and Underwriters to Ski Day.
WVIA Member Day at Knoebels Amusement Resort
WVIA hosted a spring 2014 Member Appreciation Event at Knoebels Amusement Resort in Elysburg, PA.
WVIA Members received free Hand Stamps to ride the rides all day.
WVIA and Knoebels Amusement Resort welcomed 8,129 Members and Underwriters.
Lackawanna County Coal Mine & Anthracite Heritage Museum
WVIA hosted a fall 2014 Member Appreciation Event at the Lackawanna County Coal Mine and the Anthracite Heritage Museum in Scranton, PA.
This 4 Day Fall 2014 Member Appreciation Event included free admission to the Lackawanna County Coal Mine and the Anthracite Heritage Museum.
WVIA, the Lackawanna Coal Mine and the Anthracite Heritage Museum welcomed a total of 253 Members.
WVIA CLUBHOUSE IN THE CLASSROOM EVENTS – CALENDAR YEAR 2014
WVIA has designed a program that will extend classroom learning for K-3 students by utilizing some of the most honored and well respected children’s programming on the air today. Most sessions of the WVIA Kids Clubhouse in the Classroom run approximately two hours and include a PBS Kids episode, a themed activity related to current classroom curriculum and the episode featured, a short story, a character meet and greet and a book giveaway. By connecting what the students learn in the regular classroom to some of their favorite characters, it is the hope of WVIA that our program will supplement and extend student learning and enthusiasm for the given topic. The book giveaway also fills a need for some students from low socioeconomic backgrounds by providing them with a book free of charge.
The two curriculums were used in 2014. One taught students the differences between geometric shapes, while the other asked students to identify foods that comprise the five food groups.
The schools visited in 2014 were the Neil Armstrong Elementary School (2 Kindergarten classes) in the Scranton School District, The Lake Noxen Elementary School (3 first grade classes) in the Lake Lehman School District, and the Hazle Township Early Learning Center (6 Kindergarten classes) in the Hazleton Area School District.
WVIA EDUCATION DEPARTMENT INITIATIVES – CALENDAR YEAR 2014
WVIA partners with NEIU 19, LIU 18 and CSIU 16 to fully deliver our Enhanced Scholar Program. Forty school districts participate in shows and programs such as Scholastic Scrimmage, Artist of the Week, Great Teacher’s Essay contest, WVIA’s annual Artist Celebration, and many others.
There are many aspects to WVIA Public Media’s Education Program that go beyond television and radio broadcast, including our Cross-Curricular Unit Development and teacher workshops which assist teachers in utilizing the primary sources, activities and assessment resources that correspond with our award winning documentaries. These tools are based on topics and themes that encourage critical thinking and a global perspective, and include the history of our region embedded in a national scope. The units are cross curricular in nature, encompassing several content areas into one regional or global theme for students to consider. The teachers can access these Documentaries through PBS Learning Meida where they can stream the entire film or thematic portions, and access the individual lessons that correspond.
Our Education Department also sends periodic Teacher e-newsletters to let our schools know what they can take advantage of here at WVIA Public Media.
Our Artist of the Week program is designed to call attention to high school students who have excelled in the visual and performing arts. These students are interviewed at the WVIA studios for a 1-minute vignette which showcases the student, their high school and salutes them for their artistic achievement. The featured artist is aired on WVIA TV for one week and is available on . The top students are then in the running to compete for the honor of Artist of the Year at our annual Artist Celebration
The Making a Difference: Great Teachers Essay contest encourages students to write an essay about a teacher who has greatly impacted their lives and the direction they have taken in life. Winners are awarded a cash prize and a mini documentary about the student, their teacher, and their journey is posted online at .
During the WVIA Artist Celebration, the top 10 performing and top 10 visual artists from WVIA’s Artist of the Week program are chosen to display their work for the general public in a local professional gallery space. The Artist of the Year for both performing and visual art are announced at this event.
WVIA is preparing for the third year of the Chiaroscuro Jazz Conservancy project, a music-in-the-schools educational program with generous support from the Degenstein Foundation. Stage bands from Williamsport, Jersey Shore, Berwick and Danville high schools have participated in the event to date. WVIA has expanded the Chiaroscuro Jazz Conservancy to include two parts:
Part I: WVIA provides a professional jazz musician to visit the school for a clinic with the jazz band. This event typically culminates in a school assembly that includes a concert and Q&A session with the artist.
Part II: The school band will come to WVIA Public Media Studios for an all-day clinic, featuring a Chiaroscuro artist. The morning session includes instruction for each band section and on camera interviews with both the students and the clinicians. The day culminates in a public concert with the student band and professional artists, taped for later TV broadcast. It is always a memorable experience for the students to perform alongside these jazz professionals.
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WVIA Public Media is a catalyst, convener and educator, using media, partnerships, powerful ideas and programs to improve lives and advance the best attributes of an enlightened society.
“Through diverse programming focused on education, arts and business, WVIA provides our community with a resource like none other. Despite the proliferation of satellite radio channels and cable viewing options, WVIA's mix of local, regional, national and international programming remains a unique mix of high quality education and entertainment for the people of Northeastern Pennsylvania.” Peter J. Danchak, President, PNC Bank, Northeast PA
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LOCAL IMPACT
2014 KEY
SERVICES
LOCAL VALUE
2014 LOCAL CONTENT AND SERVICE
REPORT TO THE COMMUNITY
WVIA Public Media is a valuable part of Northeastern and the Central Susquehanna region of Pennsylvania, bringing quality local and national programming to over 1.3 million households.
In 2014, WVIA Public Media aired 1,115 hours of local programming content including Congressional Debates that highlighted many issues affecting the region, environmental program Greenlife Pennsylvania which takes viewers to the conservation front; places where the problems and the science can be seen and heard with thought-provoking reality. Our medical series, Call The Doctor discussed such topics as Breast Cancer, Alzheimer’s, and Mental Health. These shows supplied viewers will direct access to the local resources available in our area, so they can receive proper care and support.
In 2014 WVIA Public Media reached over 2,560,000 residents with our television coverage and has many partnerships with area foundations such as the Degenstein Foundation, Scranton Area Community Foundation, Reidler Foundation, Sordoni Foundation and Schwab Foundation. According to Mark Volk, President of Lackawanna College, “WVIA is the premiere educational programming provider in our community to provide opportunities to grow, to develop, to learn.”
WVIA KIDS CLUBHOUSE EVENTS-CALENDAR YEAR 2014
Clifford the Big Red Dog at Crystal Cabin Fever
WVIA hosted a winter 2014 Clubhouse Event at Crystal Cabin Fever at Sculpted Ice Works Factory Tour & Ice Harvest Museum in Lakeville with Clifford the Big Red Dog from PBS Kids.
WVIA Clubhouse Members received free admission to Crystal Cabin Fever-an indoor interactive display crafted from 100 tons of ice. Clubhouse Members and their Families also enjoyed free admission to the Ice Harvest Museum, Story Time and Arts and Crafts.
WVIA, Clifford the Big Red Dog from PBS Kids, Crystal Cabin Fever and Sculpted Ice Works Factory Tour & Ice Harvest Museum welcomed 130 Members to this winter 2014 Clubhouse Event.
Curious George at Bloom Bounce
WVIA hosted a fall 2014 Clubhouse Event at Bloom Bounce at the Columbia Mall in Bloomsburg with Curious George from PBS Kids.
Clubhouse Members received free admission to Bloom Bounce, enjoyed Story Time and Arts and Crafts. WVIA Clubhouse Members were invited to construct a Wooden Bead Necklace using colorful wooden beads and rexlace.
Every child attending the event received free Curious George “A Very Monkey Christmas” Activity Packets to take home
WVIA, Curious George and Bloom Bounce welcomed 248 Clubhouse Children (500 participants including adults) to this fall 2014 Clubhouse Event.
WVIA CHILDREN’S COMMUNITY OUTREACH EVENTS-CALENDAR YEAR 2014
Children’s Health Fair at Susquehanna Valley Mall
WVIA participated in a Children’s Community Outreach Event at the Susquehanna Valley Mall in Selinsgrove. Curious George from PBS Kids was our special guest of honor at the children’s Health Fair.
Participants enjoyed creating a Healthy Fruit and Vegetable Necklace, Story Time and a Meet and Greet with Curious George.
WVIA Public Media, Curious George from PBS Kids and the Susquehanna Valley Mall welcomed approximately 600 children to this free Children’s Community Outreach Event.
Rail Riders Family Fest at PNC Field
WVIA participated in a Clubhouse Community Event at the RailRiders Family Fest at PNC Field in Moosic. Curious George from PBS Kids was our special guest of honor.
WVIA hosted several Activity Tables Over 500 children visited the WVIA Activity Area where they enjoyed creating a Sports Bead Necklace using foam sport beads and rexlace.
WVIA Public Media, Curious George from PBS Kids and PNC Field welcomed approximately 1000 participants to this free Clubhouse Community Event.
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Curious George at the Fairlane Village Mall
WVIA participated in a Clubhouse Community Event at the Fairlane Village Mall in Pottsville. Curious George from PBS Kids was our special guest of honor.
WVIA hosted an Activity Area where they enjoyed arts and crafts. Every child also received PBS Kids Big Summer Activity Booklets, Summer Reading Charts and PBS Kids Bookmarks to take home.
WVIA Public Media, Curious George from PBS Kids and the Fairlane Village Mall welcomed approximately 600 participants to this free Clubhouse Community Event.
Back to School Expo at the Lycoming Mall
WVIA participated in a Back to School Expo at the Lycoming Mall in Pennsdale. Curious George from PBS Kids was our special guest of honor.
Over 500 children visited the WVIA Activity Area where they enjoyed Arts and Crafts, Story Time with Debby the Clubhouse Mom and a meet and greet with Curious George. Every child also received PBS Kids Big Summer Activity Booklets and Back to School Check Lists to take home.
WVIA Public Media, Curious George from PBS Kids and the Lycoming Mall welcomed approximately 500 participants to this free Clubhouse Community Event.
Clifford the Big Red Dog at the Fairlane Village Mall
WVIA participated in a Clubhouse Community Event at the Fairlane Village Mall in Pottsville. Clifford the Big Red Dog from PBS Kids was our special guest of honor.
WVIA hosted an Activity Area where the children enjoyed creating an Art-A-Roni Necklace, Story time and a Meet and Greet with Clifford the Big Red Dog. Every child also received Daniel Tiger’s Neighborhood Stickers to take home.
WVIA Public Media, Clifford the Big Red Dog from PBS Kids and the Fairlane Village Mall welcomed approximately 150 Children and their Families to this free Clubhouse Community Event.
WVIA MEMBER APPRECIATION EVENTS-CALENDAR YEAR 2014
WVIA Ski Day at Elk Mountain
WVIA hosted a winter 2014 Member Appreciation Event at Elk Mountain in Uniondale, PA.
WVIA Members received free Ski Packages which included Ski Rentals and Lift Tickets. WVIA Underwriters received free Lift Tickets.
WVIA and Elk Mountain welcomed 1656 Members and Underwriters to Ski Day.
2014 LOCAL CONTENT AND SERVICE REPORT
IN THE COMMUNITY
On WVIA Public Media’s twice a month medical program, Call The Doctor, one of the topics discussed was “Breast Cancer,” bringing in patients who shared their personal stories so viewers knew they weren’t alone and experts to discuss the local resource available so viewers and their families could get the support and care they need. WVIA Public Media produced 92 hours of original programming throughout 2014 including Call The Doctor.
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In May of 2014, Knoebel’s Amusement Resort in Elysburg, Pennsylvania hosted over 8,129 members and their families for a fun filled day with special guests Roscoe Orman “Gordon” from Sesame Street and “Curious George.” Members enjoyed free rides and free shows that brought our communities together in fellowship.
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The WVIA Original Documentary Film “WaterWise: Preserving Central Pennsylvania’s Watersheds” produced in partnership with The Foundation for Pennsylvania Watersheds, took viewers to some of Pennsylvania’s most beautiful natural environments, to see how common people are combating the consequences of fresh water pollution. This was part 2 in WVIA’s “WaterWise” Documentary Series.
“Artist of the Week”
Reach in the Community:
WVIA's Enhance Scholar Program includes 40 Member School Districts and features “Artist of the Week”; a weekly feature showcasing t high school students who are talented in the performing and visual arts. The regions of intermediate units 16, 18 and 19 encompass 20 counties of Northeastern Pennsylvania and the Central Susquehanna Valley.
Impact and Community Feedback:
“Our art and music students at Abington Heights High School look forward to the WVIA Artist of the Week opportunity each year! It is a great motivator, and the students who are chosen always beam with pride!” Eileen Healey- Art Dept. Chairperson, Abington Heights School District
“WVIA's Artist of the Week program is an opportunity to showcase student's artistic achievements as well as provides the community a glimpse at our local student's talent.” Lisa Temples, Art & FACS Teacher, Riverside School District
“AOW is a unique program that helps us showcase artists, musicians, and singers from our district. All the students who participate are honored to do so and are always excited to see their profile on your channel. On a personal note, as an art teacher I always try to advocate to my district the importance of music and art education for our students and this program enables us to shine a spotlight on some our standout students.” Stacy L. Wingfield, Art Teacher, Benton School District
“The feeling of pride for both the teacher and student is amazing in this unique venue of recognition! It is an event that we can share with the parents and community to promote the arts in our public schools!” – Steve Ritter, Millville School District
“The Artist of the Week Program at WVIA provides an open window into the scholastic arts programs in Northeast PA. The community at large often has no idea what is really going on with our most talented students. This program provides that opportunity for talented young artists to be recognized for their accomplishments and to become known.“ Ray Stedenfeld, Music Chairperson, Western Wayne School District
“WVIA speaks to people both young and old in a caring and nurturing voice, and we think the world needs more of that today.” Matt Pompey, President and Co-owner, Scranton Dodge and Tunkhannock Auto Mart
ArtScene Conference
WVIA turned a private foundation's grant to honor longtime arts producer Erika Funke into a daylong conference to assist regional arts organizations.
Erika has for 35 years been a champion of arts and cultural organizations throughout our region, hosting a daily ArtScene radio show and several television specials. She led a planning team to create the area's first ArtScene Conference, with a keynote speaker on arts marketing, several panel discussions on grant funding and media promotion, and extensive networking opportunities for arts organizations.
Turnout was overwhelmingly successful, with over 100 artists and administrators attending the free conference at the station's studios. At the event WVIA unveiled its ArtSocial service, a social media aggregator pulling together news posts from all interested regional arts organizations. Evaluation feedback from attendees was unanimously appreciative of the event, with many groups requesting it become an annual conference.
WVIA Public Media has always been committed to public service in our region, but this year we expanded that commitment in several important ways. Our first-ever audience research project confirmed that our listeners and viewers recognize WVIA's strengths for quality, educational, informative, entertaining content, so we have adopted that "content filter" for our focus. And we launched a new community engagement initiative, turning the station outward to determine important issues and to steer programming and community projects with measurable outcomes. As we approach our 50th anniversary year, WVIA is dedicated to keeping the "public" first in Public Media.
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2014 LOCAL CONTENT AND SERVICE REPORT
IN THE COMMUNITY
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