Chapter 1—An Overview of Marketing

See Exhibit 5.2. PTS: 1 REF: 67 OBJ: 05-3 TYPE: Def TOP: AACSB Reflective Thinking| TB&E Model Customer. 27. Jackson has moved to a new community and can no longer attend his old church. He is currently visiting churches to make a decision about which one best serves his needs. ................
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