Telling It Like It Is: Letters To The Editor Discuss ...
Selling the “Boomer Babes”: more, my generation, and the “New” Middle Age. By Carolyn Kitch, Temple University . Abstract. This article examines how two recent magazines for Baby Boomers—more, targeting women over 40, and the short-lived my generation, for the “young old” between 50 and 55, two-thirds of them women—have defined and marketed their audiences. ................
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