Salon Training



Salon Training

First thing to know is: 80% of the time salon owners have no time for you, their 1st priority is to their clients.

Secondly, they are going to see you as a little housewife doing this little thing unless you are prepared.

Thirdly, Your absolute biggest Tool is going to be getting across one thing…..that they can MAKE A COMMISSION CHECK from Arbonne for selling there products. They will make commission off retail sales, gain revenue from having an expanded retail inventory but most important they will make money back from ARBONNE. THIS IS VERY IMPORTANT. No other distributor offers this incentive.

Be Prepared:

• Pre-select your salon

• If you enter a salon and they don’t sell but a few items…don’t approach them until later

• Become a client of the salon before approaching them

• Find out who the owner is, how they operate as stylists, etc, what do they offer

• Send a packet to salon owner or whoever you have come to know

The packet includes:

Before/after pictures, Re9, Men’s, FC5, and Shampoo & conditioner samples. Put this together with a letter telling them what you love about their salon…compliment, compliment, compliment and show respect. Mention you would love to show them more over lunch on a slow day. Make a scheduled lunch, because they do not have time even to eat. Use this wording in letter: “There is no obligation at all, but I thought you might want to be one of the first to experience first -hand these record breaking revolutionary products.”

Now, make call, set up appointment and go.

Key to success:

• You must look the part..not frumpy. Look and act like you have something they need. Look Sharp!

• They will have an edge, stand offish. Don’t let it overwhelm you…THEY ARE BUSY.

• Speak their language

How do Salons work?

4 Scenarios:

1) Commission Based

2) Lease Based

3) Both

4) Individually owned suites

Ask questions and know how they are set up.

They are used to getting their products at 50% off…35% won’t mean anything to them. Show them how they can get 35% all the time, but can purchase in ways to get 48-80% off.

What’s different?

• They are used to going to a supply house and then marking up the products 50%. Buy it, sell it, end of deal. When they purchase products for their back bar, they don’t make money on these, they are just a tax write off.

• With Arbonne, they will get additional money back through commission from the company and when they do enough purchasing and selling long term they can earn jewelry, trips, retirement, Mercedes. Clients purchase from the stylist or owner, she restocks and gets commission from Arbonne each time she does this…in addition to the 35-80% on the sale.

How do they move product at retail, purchase for back bar and get customers signing up as consultants?

• Salon owner promotes Arbonne and purchases for the shop. Stylists can earn 5-10% whenever they sell products that belong to owner OR they can sign up under owner and all sales go under stylist which still benefits the owner. When client buys, salon has to restock which is more volume to earn Mercedes.

What’s in it for the Client?

• First, clients look to stylists for advice on everything.

• In this scenario, we will call the client Molly. Molly comes in for highlights and is going to be sitting in the chair for 1 ½ hours. The stylist offers to put Re9 products on her face while she waits for color to be done. Molly can purchase at retail OR salon can offer a special with a VIP PASS.

VIP PASS:

• Pay $29.oo get and ID & PIN and benefit from 20% off Arbonne for one year

• PLUS…give 2 additional incentives:

• 10-20% off all other products the salon offers for 1 year because she signed up for Arbonne AND free haircuts with every chemical service OR offer discount on haircuts.

• Molly signs up under stylist who is signed up under owner…win, win, win.

What you promote will sell:

• Nails tech: aromatherapy, skin conditioning oil for cuticles or Shea Butter Duo, detox scrub, detox oil and detox mud masque, Revelage Hand Therapy

• Massage therapist: massage oil..unwind or Detox…

• Esthetician: Skin Care in all lines is a gold mine! They can teach their clients that it is important to care for their skin on a daily basis and come to them for more extensive treatments. They can use the FC5 line for facial services to save money, but sell Re9. (The esthetician will know what to use as a facial system for the back bar. She will use combinations of the Re9 and FC5)

• Each station should have Re9 and FC5 and Detox oil and Re9 Body lotion. Customers want to buy off of shelf.

• Create Salon packages which are essentially like the 4 square close.

Education:

• Grand Opening for Staff: Product Knowledge for staff and the salon owner tells them that they are going to be using Arbonne products.

• Product Launch Grand Opening for Clients: Introduce them to the VIP pass and get them signed up on the spot.

• Salon owner will see revenue like never before. Staff needs to get to know their clients and promote business opportunity with Arbonne.

As consultants we need to be aware that Arbonne’s proven system for success is through group presentations. We must keep doing those. These ideas for salons are just another way to get the word out about Arbonne. Don’t count on it exclusively. You can’t get to ENVP with Salons alone. Things fluctuate throughout the year. There will be lots of volume with initial order, then not so much until need for restocking.

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