Features & BeneÞts: 28 Examples of Things People Pay For

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IWT INSIDER: BUYER & NON-BUYER SURVEY QUESTIONS

Features & Benefits: 28 Examples of Things People Pay For

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FEATURES & BENEFITS: 28 EXAMPLES OF THINGS PEOPLE PAY FOR

Every product (or service) you sell contains both features and benefits. Features are the WHAT: factual descriptions of what your product contains. Benefits are the WHY: the actual result your customers get from your product and its features.

For example, here are some hypothetical features & benefits of a weight loss product:

F E AT U R E

My 5 favorite 30-minute weight loss recipes

Food journal worksheets are included for each day

A 3-month program

BENEFIT

No more slaving away in the kitchen for hours

We made this as easy as possible for you so you don't have to think

Look amazing in just 3 months!

In other words, features are what they get IN your product, while benefits are what they get OUT of it. Good marketers understand the importance of both.

Your product most likely has multiple features and benefits, although some will be more relevant to your customers than others. It's your job to figure out exactly what features you want to include in your product, and what benefits you want to emphasize in your marketing.

Examples of Features

F E AT U R E

Information Speed

EXAMPLES

Paid subscriptions to The Wall Street Journal

FedEx overnight delivery

Customization

Bespoke tailored suit

Done for you Support

Pre-made WordPress themes

Zappos' 24/7/365 "real-person service with a smile"

28 EX AMPLES OF THINGS PEOPLE PAY FOR

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FEATURES & BENEFITS: 28 EXAMPLES OF THINGS PEOPLE PAY FOR

Examples of Features (Cont'd)

F E AT U R E

EXAMPLES

One-on-one access

Private dance lessons

Curation

The Trunk Club's hand-selected clothing

Convenience

Amazon Prime

Accountability

Weekly check-ins from a life coach

Community

Weight Watchers meetings

Flexibility

Compatible on Android, iOS, & Windows

Motivation Group access

Encouraging emails in your inbox each week

Master Calls, semi-private lessons

And so many more. Make it a habit to observe the products and services around you, and try to identify their features. "Locally grown." "Batteries included." "Highest safety ratings in its class." "Free consultations." You'll be amazed at the different features around you that you can try to incorporate into your product or service.

While features are very important (and we make sure our prospects know about all of them), benefits are what ultimately drive someone to buy. Remember, at the end of the day, prospects don't care about you or your product. The only thing they care about is: "What's in it for me?" That's where benefits come in.

28 EX AMPLES OF THINGS PEOPLE PAY FOR

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FEATURES & BENEFITS: 28 EXAMPLES OF THINGS PEOPLE PAY FOR

Examples of Benefits

BENEFITS

Make money Save money Save time Lose weight Gain muscle Attract the opposite sex Increase energy Save your relationship Become happier Impress others Remove pain/suffering Care for loved ones Feel safer Have fun/adventure Be Pampered

EXAMPLES

Earn1K Scrooge Strategy Virtual assistants The Paleo Diet Scrawny to Brawny The Game, Catch Him and Keep Him

Green juicing Relationship counseling Anti-anxiety programs, meditation Learn to play guitar, buy a BMW Acne products, social anxiety programs Pet care products, private tutoring Retirement planning, home protection Skydiving, travel programs Luxury hotels, high-end gyms

And many more. Again, it's your job to find out (1) what benefits your prospects want and (2) how to deliver them in the form of product features. This is what marketing & positioning is all about, so dive in and have fun!

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