PDF DIRECT SELLING IN THE UNITED STATES

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DIRECT SELLING IN THE

UNITED STATES

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A COMMENTARY AND ORAL HISTORY

----------------------------------------------- B Y M O R R I S L . M A Y E R --------------------------------------------

THE DIRECT SELLING EDUCATION FOUNDATION

DIRECT SELLING IN THE

UNITED STATES

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A COMMENTARY AND ORAL HISTORY

MORRIS L. MAYER

WITH KRISTY ELLIS

Direct Selling in the United States: A Commentary and Oral History ? I995 by The Direct Selling Education Foundation Washington, D.C. 20006 All rights reserved. Printed in the United States

CONTENTS

DEDICATION

v

ACKNOWLEDGEMENTS

vi

PREFACE

vii

CHAPTER 1

INTRODUCTION AND METHODOLOGY

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CHAPTER 2

THE NATURE OF THE DIRECT SELLER

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CHAPTER 3

CHARACTERISTICS OF THE DIRECT SELLING INDUSTRY

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CHAPTER 4

THE IMPORTANCE OF CORPORATE CULTURE IN THE DIRECT SELLING INDUSTRY

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CHAPTER 5

THE FUTURE AS REFLECTED IN THE PAST AND PRESENT

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PROFILES

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INDEX

DIRECT SELLING COMPANIES INCLUDED IN THIS MONOGRAPH

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DEDICATION

Direct Selling in the United States: A Commentary and Oral History is lovingly dedicated to the memory of Mary C. Crowley, founder of Home Interiors & Gifts, Inc., a thirty-eight-year-old direct selling company headquartered in Dallas, Texas, which manufactures and markets decorative gifts and accessories for the home.

Above all, Mary Crowley was a humanitarian who believed in people and who developed people by instilling in them the belief that they could become more than they were. She was a visionary--an entrepreneur who established and built a new company. More importantly, she was a social visionary who saw the world not only as a marketplace but as a place where people live, and where the quality of life is important. Mary Crowley had a vision of service buttressed by a strong faith. For all she brought to people and to direct selling, we are grateful.

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