Oracle Eloqua Emails User Guide

Oracle Eloqua Emails

User Guide

?2024 Oracle Corporation. All rights reserved

11-Mar-2024

Contents

Emails

7

Examples of emails

10

Nurture email

11

Survey email

12

Newsletter

13

Creating emails in the Design Editor

15

Email authoring

18

Design Editor email support

19

Working with email content components and layouts in the Design Editor

20

Copying content components or layouts

22

Content Blocks

26

Creating a content block

28

Adding a content block

29

Editing a content block

30

Searching for a content block

33

Locking a content block

34

Deleting a content block

36

Tips to keep your email responsive

37

Creating dynamic subject lines in the Design Editor

39

Adding images to emails in the Design Editor

40

Adding images using image blocks

41

Adding background images

44

Adding videos to emails in the Design Editor

46

Adding buttons to emails in the Design Editor

49

?2024 Oracle Corporation. All rights reserved

2 of 214

Adding text to emails in the Design Editor Adding links to emails in the Design Editor

Adding links to text content Adding links to images Adding links to buttons Link types Hiding cells in the mobile or desktop view Customizing Design Editor emails and landing pages with CSS Class names Sample code Things to consider Adding dynamic content to emails in the Design Editor Adding dynamic content to an email Adding field merges to emails in the Design Editor Adding field merges to an email Adding email headers and footers in the Design Editor Adding shared content to emails in the Design Editor Adding cloud content to emails in the Design Editor Adding signatures to your email in the Design Editor Adding dividers and spacers to emails in the Design Editor Customizing emails with HTML code in the Design Editor Changing the background color of emails in the Design Editor Changing the default font, color, padding, and border settings Sending an email as plain-text only in the Design Editor Editing emails in a mobile view in the Design Editor Writing right to left

?2024 Oracle Corporation. All rights reserved

53 56 57 57 58 58 61 65 66 66 68 72 72 74 75 77 79 81 82 84 85 88 90 91 93 94

3 of 214

HTML emails Creating emails using the Source Editor Source Editor components Using the email Source Editor Responsive HTML email templates Editing HTML emails using the Source Editor Uploading HTML emails or templates HTML email code requirements CSS recommendations Formatting HTML code in the Source Editor

Adding preview text in the Design Editor Legacy rendering for emails Adding third-party tracking to your emails Editing the plain-text version of emails in the Design Editor Finding emails Copying emails Previewing emails Sending test emails Sending batch emails Stopping a batch from sending Email Batch Control Sending emails to a single contact Exporting email HTML Email settings

Global email defaults Email reporting and metrics

?2024 Oracle Corporation. All rights reserved

96 96 97 101 105 109 111 116 118 120 122 124 127 130 132 134 136 138 141 143 145 146 147 150 155 161

4 of 214

Accessing operational reports from an email Overview of email operational reports Overview of email dashboards and Insight reports Calculating email opens

Methods of calculating email opens Disabling email tracking Email templates Creating email templates Adding protections to email templates Modifying email templates Customizing email template permissions Email groups Creating email groups Customizing email group permissions Editing email groups Managing contact subscription pages Editing the global subscription confirmation pages Editing the Subscription Management Page Email deliverability Deliverability support resources

DIY Marketing Success Oracle CX Marketing Email Deliverability Guide Oracle University Oracle Deliverability Operations support team About bounces Hard bounces

?2024 Oracle Corporation. All rights reserved

161 162 162 163 164 165 168 168 172 175 176 179 181 183 185 187 189 191 195 195 195 196 196 196 197 197

5 of 214

................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download